Admissions Data & Planning Analyst, NORD ANGLIA EDUCATION
Job Purpose
The Admissions Data & Planning Analyst supports the Regional Marketing, Admissions, & Communications (MAC) team and works collaboratively with the Regional Performance Managers for the US and LATAM to deliver against enrollment growth objectives. The role involves developing and managing enrollment forecasts, analyzing application trends, and supporting strategic decision-making.
Job Responsibilities
Develop and manage enrollment forecasts, enrollment targets, and pipeline tracking for all schools in the region.
Develop regional enrollment forecasts based on historical data, market trends, and application pipelines.
Collect and analyze large datasets from multiple sources.
Track enrollment targets aligned with growth objectives.
Monitor pipeline health across stages (leads, inquiries, applications, offers, acceptances, enrollments, starters).
Identify risks and opportunities impacting target achievement and propose mitigation strategies.
Support preparation of annual budgets, quarterly forecasts, and long-term financial models.
Analyze large, complex datasets to identify trends, generate actionable insights, and build predictive models using AI and machine learning techniques to support strategic decision-making.
Analyze application, conversion, and enrollment data to identify trends and performance gaps.
Use data and insights to ensure that MAC teams drive enrollment performance across their schools.
Own accurate KPI forecasting and submissions across all schools using all the data available, providing training and guidance to Directors of Admissions & Marketing (DAMs) as needed.
Analyze application and enrollment data to identify trends in conversion rates and family behaviors, and identify bottlenecks in the Admissions funnel recommending improvements.
Analyze marketing funnel performance at each level to identify key drivers leading to performance variation and work with local teams on developing improvement plans or copying best practices across the region.
Evaluate performance across geographic markets.
Provide insights into drivers of growth and areas of underperformance.
Produce regular reports, analyze dashboards on Admissions performance (applications, offers, acceptances, enrollments).
Design and maintain regular reports on Admissions KPIs.
Analyze dashboards in Salesforce and Power BI, raising opportunities and challenges within the region.
Ensure data accuracy, consistency, and timely delivery of reports.
Customize reporting outputs for different stakeholders (schools, regional teams, leadership).
Prepare reports for budget planning.
Partner with School Admissions and Regional teams to support strategy and planning decisions.
Collaborate with school and Regional MAC team to understand market dynamics.
Translate data insights into actionable recommendations for recruitment strategies.
Tailor messaging for both technical and non-technical stakeholders.
Act as a key point of contact for data-related queries and analysis.
Conduct scenario analysis to evaluate potential changes in enrollment outcomes.
Model the impact of external factors such as visa policies, economic conditions, or competition.
Update forecasts regularly based on new data and assumptions.
Partner with Finance team to optimize data flows and automate reporting processes.
Monitor regional market trends, competitor activity, and student demand patterns.
Conduct scenario analysis (e.g., intake fluctuations, market changes, visa impacts).
Monitor regional trends in student demand, mobility, and competitor activity.
Analyze external data sources to benchmark performance against competitors.
Provide data insights and support modeling to inform schools' growth plans.
Job Requirements
Business, Finance, Data Analytics, Economics, or related field
2-5+ years of experience in data analysis, FP&A, Admissions and/or Marketing analytics, or enrollment planning
Strong analytical and quantitative skills with experience in forecasting and trend analysis
Advanced Excel skills; experience with data visualization tools (e.g., Power BI, Tableau)
Familiarity with CRM/Admissions systems, preferably Salesforce
Experience in PK-12 education, international Admissions, or student recruitment a plus
Knowledge of regional markets and international student mobility trends a plus
Experience with SQL, Python, or advanced data tools a plus
Ability to manage multiple stakeholders across different regions and time zones
Strong communication skills with the ability to translate data into actionable insights
Good process management and organizational skills
Experience working in a matrixed organization
Strong analytical skills and evaluation of ROI, KPIs, and proven record of using data and research to inform decision-making
You have excellent cross-cultural, interpersonal & communication skills to interact with diverse nationalities and cultures
You have excellent time management skills and flexibility in dealing with multi-functional tasks
You have outstanding written and verbal communication skills in English. Spanish and/or Portuguese a plus
Occasional travel to schools might be required