Admissions Counselor- AZ- Admissions

About the Role

The Admissions Counselor serves as a front-line ambassador for Midwestern University, guiding prospective students through the admissions process and representing MWU at recruitment events. Reporting to the Director of Admissions and working closely with the Associate Director, this role combines personalized engagement with data-driven recruitment strategies, academic program management, application review, and event planning. Counselors ensure an inclusive, compliant experience while driving enrollment goals and contributing to strategies that support institutional success. Predictable in-person attendance is required; some evening/weekend hours during peak recruitment cycles.

Responsibilities

• Student Advising & Recruitment
  • Advise prospective students on programs, requirements, and next steps.
  • Lead campus tours and info sessions (in-person and virtual).
  • Respond promptly to inquiries and maintain accurate CRM notes.
  • Manage assigned programs and attend recruitment events (≈15% travel).
  • Represent MWU at fairs and conferences while coordinating travel.
  • Build relationships with feeder schools and track conversion results.
• Digital Engagement & Events
  • Host virtual sessions and webinars; engage via email, SMS, and social media.
  • Suggest content based on applicant questions and trends.
  • Coordinate interview and admit days, including logistics and communications.
• Application Review & Data Management
  • Review applications and recommend decisions.
  • Maintain accurate CRM records and ensure data integrity.
  • Prepare pipeline reports and analyze trends.
  • Use data to improve recruitment strategies and processes.
• Collaboration & Compliance
  • Work with faculty and staff for consistent messaging.
  • Support transition from admission to matriculation.
  • Serve as liaison for assigned programs.
  • Protect applicant data and follow FERPA and NACAC guidelines.
  • Promote accessibility and inclusive practices.
• Professional Development
  • Stay current on admissions trends and tools; attend trainings and conferences.
  • Share knowledge and contribute to team improvements.
• Perform additional duties as assigned by the Director of Admission or Associate Director of Admissions.

Requirements

• Bachelor’s degree from an accredited institution.
• At least one year of office experience with strong customer service skills.
• Master’s degree in Higher Education Administration or a related field and experience in higher education admissions or student services is preferred.
• Excellent written and verbal communication abilities, including confidence in public speaking.
• Comfortable working evenings and weekends with the ability to travel approximately 15%, regionally or nationally as required.
• Must be able to work in a constant state of alertness and safe manner and have regular, predictable, in-person attendance.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Skills & Abilities

• Customer Service & Advising: Empathy, active listening, and solution-focused approach.
• Organization & Time Management: Ability to prioritize and meet deadlines independently.
• Data Literacy: Skilled in interpreting reports and using data for decisions.
• DEI & Accessibility: Commitment to inclusive practices and supporting diverse communities.
• Professionalism & Ethics: Confidentiality, integrity, and compliance with regulations.
• Driving & Travel: Valid driver’s license (if required); ability to travel regionally/nationally.

Computer Skills

• Proficiency with MS Office (Word, Excel, Outlook, PowerPoint).
• Experience with admissions CRM systems (Slate preferred) and/or Salesforce/TargetX; strong attention to data accuracy.
• Familiarity with webinar platforms (Teams/Zoom) and basic email/SMS campaign tools.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Occasionally required to stand; regularly required to walk and reach with hands and arms.
• Frequently required to sit, use hands to finger, handle, or feel; talk and hear.
• Must frequently lift and/or move up to 10 pounds and regularly lift and/or move up to 25 pounds.
• Specific vision abilities required include close and distance vision.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The noise level in the work environment is usually moderate.

Benefits

• Comprehensive benefits package including medical, dental, and vision insurance plans.
• Life insurance, short/long term disability, and pet insurance.
• Flexible spending accounts including healthcare reimbursement and child/dependent care account.
• Competitive time off package including paid holidays, sick/flex days, personal days, and vacation days.
• 403(b) retirement plan.
• Tuition reimbursement.
• Child care subsidy reimbursement program.
• Identity theft protection and employee assistance program.
• On-site wellness facility with a fully equipped fitness center.