Admissions Communications Coordinator

Summary

The Admissions Communications Coordinator is responsible for creating, configuring, and delivering admission recruiting content, including emails, outbound texts (SMS), automated phone calls, and print materials, using a CRM system. The coordinator develops content for communication plans for outreach to prospective students, applicants, and campus partners, and maintains the applicant portal and lead generation forms.

Key responsibilities

• Content creation and copywriting
• Project management and timeline coordination
• Consulting with campus partners to implement communication needs
• Maintaining the applicant portal and lead generation forms
• Monitoring and reporting on content performance
• Researching and developing best practices for email and SMS communications
• Performing test deployments to ensure content accuracy
• Preparing list queries
• Coordinating stakeholder proofing
• Managing the email calendar
• Troubleshooting issues
• Generating metrics
• Providing guidance on email functionality

Principal Functional Responsibilities

• Possessing strong project management skills, attention to detail, and a commitment to continuous improvement in communication efforts
• Prospective Student CRM System Management: Learn, configure, manage, and administer the prospective student CRM and related digital communications efforts, including email, SMS, and outbound calling campaigns to recruit prospective students
• Procuring, managing, and analyzing prospective student databases and lists
• Managing multiple, concurrent projects from a variety of stakeholders
• Exhibiting exceptional attention to detail and producing high-quality, effective communication campaigns in a deadline-driven environment
• Effectively communicating with internal and external stakeholders at various levels with a variety of backgrounds to develop and deliver relevant communication content to prospective students
• Developing outbound communication campaigns reflecting an understanding of complex segments of prospective students for high-value research and health professions programs
• Campaigns will reflect a knowledge of higher education workflow, knowledge and understanding of digital communications assets, and adherence to university style and communications standards
• Performing ongoing list analysis and campaign outcomes for continuous improvement

Qualifications

• Bachelor's degree
• Minimum 2 years administrative experience in a student-facing college or university admission or academic office (may include time as a part-time employee and/or graduate assistant) to demonstrate an understanding of higher education new student enrollment workflow in an interview setting
• Knowledge of email & SMS marketing best practices
• Proficiency with Microsoft Office Suite

Preferred Qualifications

• Prior experience working with communication systems and software
• Project management experience
• Knowledge and understanding of digital communication production
• Sound knowledge of a CRM system from employment experience
• Knowledge of university style and communications standards
• Graphic design experience

Benefits & Perks

NEOMED is committed to supporting your health, well-being, and long-term success—both at work and beyond. Our comprehensive benefits package is designed to help you thrive. Healthcare Coverage Competitive medical, dental, and vision insurance through Medical Mutual Flexible Spending Account (FSA) or Health Savings Account (HSA) Short-and long-term disability coverage, Long-term care coverage options, and Life insurance Retirement State retirement plan with 14% employer matching to help you plan for the future Paid Time Off Generous vacation and sick leave, in addition to 11 paid holidays each year Additional Benefits Hybrid work environment (up to two remote days per week after six months) (Policy#3349-7-151) Educational benefits with our partner universities (Policy#3349-07-45) Ongoing investment in your professional growth through on-site training and Lean Six Sigma certification Employee wellness activities and initiatives that support a healthy work-life balance