Administrator- Account

About the role

Since 1915, Walman Optical has served thousands of independent eye care professionals providing solutions for all of their optical needs. Our experienced and knowledgeable team helps businesses grow while providing quality eyewear and unmatched service for an exceptional patient experience. With us, you’ll bring our most advanced technology and innovative products to our partners. As a division of Walman, our collective mission is to enrich the lives of our customers, employees and the communities we serve through better vision. Walman is part of EssilorLuxottica, a global leader in the design, manufacture and distribution of world-class vision care products, including iconic eyewear, advanced lens technology and cutting-edge digital solutions. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn! The role manages a portfolio of approximately 45 private practice eye care clients, serving as the primary contact between clients and the DONE4YOU Marketing team. This role is responsible for building strong client relationships, developing and managing marketing plans, coordinating campaigns and projects, monitoring budgets and results, and ensuring clients receive proactive, high-quality marketing support. The role works closely with internal marketing teams to translate client needs into actionable strategies and ensure projects are delivered accurately and on schedule.

Responsibilities

• Manage approximately 45 private practice eye care client accounts.
• Serve as the primary client contact for marketing strategy, campaigns, projects, and ongoing needs.
• Build strong client relationships through proactive communication, responsiveness, and follow-through.
• Develop and maintain marketing plans aligned with each client’s goals, local market, and available budget.
• Lead regular client meetings to review priorities, campaigns, results, budgets, and next steps.
• Coordinate integrated marketing campaigns across digital, social media, patient communications, direct mail, reputation management, advertising, promotions, and in‑practice marketing.
• Partner with creative, digital, production, analytics, and other internal teams to move projects from planning through execution.
• Manage client feedback, approvals, timelines, and outstanding action items.
• Help clients effectively utilize marketing budgets