Ad Tech Specialist

Key Responsibilities

• Tracking Architecture & Implementation
• Design, build, and own end-to-end conversion tracking solutions across Google Ads, Meta, programmatic platforms, and emerging ad tech stacks
• Develop and maintain complex Google Tag Manager (GTM) container setups, including custom HTML tags, JavaScript variables, data layer pushes, and regex-based trigger logic
• Implement server-side tagging solutions and configure GTM server containers to support first-party data collection and cookie consent frameworks
• Integrate offline and CRM conversion data into ad platforms via hashed audience uploads, enhanced conversions, and Conversions API (CAPI) implementations
• Write and maintain custom JavaScript for advanced tracking scenarios — event listeners, DOM manipulation, dynamic parameter capture — where out-of-box tag templates fall short
• Debug and resolve tracking discrepancies using Chrome DevTools, GTM Preview/Debug mode, pixel helper extensions, and platform-native diagnostics

Data Infrastructure & Analytics

• Build and manage data pipelines that connect ad platforms, analytics tools, and client CRM or backend systems (e.g., via GA4 event schemas, BigQuery exports, or API-based data pulls)
• Develop and maintain performance dashboards and automated reporting workflows in TapClicks, Looker Studio, Tableau, or similar platforms — connecting raw data sources directly rather than relying solely on manual exports
• Maintain rigorous QA processes for all tracking deployments: pre-launch checklists, post-launch audits, and ongoing monitoring for data drift or breakage
• Analyze attribution data across models (last-click, data-driven, MTA) and communicate implications clearly to internal teams and clients

Cross-Functional Collaboration

• Partner with media planners, account teams, and client engineering contacts to scope and execute tracking requirements for new campaigns and site launches
• Serve as the internal technical authority on measurement — advising on what can and can't be tracked, and proposing solutions when standard approaches don't apply
• Document all tracking architectures, tag taxonomies, and QA procedures to ensure knowledge continuity across the team
• Stay current on browser privacy changes (ITP, third-party cookie deprecation), platform measurement updates, and evolving standards like the Privacy Sandbox

Requirements

• 2-5 years of experience in ad operations, marketing technology, or a technical digital marketing role — agency experience strongly preferred
• Demonstrated ability to write JavaScript; experience reading HTML/CSS sufficient to identify tracking integration points in page source
• Advanced Google Tag Manager expertise: custom tags, data layer schema design, server-side containers
• Hands-on experience with Meta Conversions API, Google Enhanced Conversions, and platform-native measurement tools
• Familiarity with GA4 event architecture, DebugView, and raw data access via BigQuery or API
• Experience with programmatic platforms and DSPs a strong plus
• Strong analytical instincts — you notice when numbers don't add up and you dig until you know why
• Excellent communication skills: you can explain a server-side tagging architecture to a client who has never opened DevTools

Qualifications

• Bachelor's degree in marketing, information systems, computer science, or a related field — or equivalent demonstrated technical experience

Skills

• Strong analytical instincts
• Excellent communication skills
• Advanced Google Tag Manager expertise
• Hands-on experience with Meta Conversions API, Google Enhanced Conversions, and platform-native measurement tools
• Familiarity with GA4 event architecture, DebugView, and raw data access via BigQuery or API
• Experience with programmatic platforms and DSPs
• Strong cross-functional collaboration skills

Benefits

• Competitive salaries and opportunity for advancement
• Annual team bonus incentives based on achieving individual and company goals
• Hybrid work model with flexible in-office/remote schedule
• Medical, dental and vision plans for you and your family and financial protection
• 401(k) plan with 3% company matching program
• Generous paid time off - up to 4 weeks off each year plus 11 paid holidays and your birthday off!
• Paid maternity leave
• Professional development, industry training opportunities, and career advancement from within
• Mileage reimbursement for work-related travel