Ad Tech Product Lead | Retail & Commerce Media

About the role

We Are: Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

Responsibilities

• Own a defined area of the retail media product roadmap, from discovery through delivery and post-launch optimization
• Write clear and complete product requirements documents, user stories, and acceptance criteria
• Lead sprint planning, backlog grooming, and agile ceremonies in partnership with engineering squads
• Translate advertiser, sales, and client feedback into prioritized product requirements and backlog items
• Define KPIs and success metrics for each capability and track performance against them post-launch
• Partner with Data & Insights on instrumentation, A/B testing, and measurement of product features
• Collaborate with UX and design to ensure advertiser-facing tooling is intuitive and low-friction, especially for self-serve workflows
• Communicate roadmap status, delivery risks, and tradeoff decisions to senior stakeholders clearly and proactively
• Conduct user research and synthesize findings into product decisions and backlog priorities
• Contribute to reusable product templates, requirement frameworks, and delivery best practices

Requirements

• 5+ years of product management experience in ad tech, retail media, e-commerce platforms, or related digital media environments
• 5+ years experience owning features from discovery through delivery, including writing clear product requirements, and managing cross-functional workstreams in an agile environment
• 3+ years experience with programmatic ad products, campaign management workflows, or measurement and reporting tooling

Qualifications

• Strong written and verbal communication skills, with the ability to adapt your message for engineers, business stakeholders, and client-facing teams alike
• Experience implementing or integrating product and tech partners into a ground zero or existing ad tech stack and workflows
• Action-oriented product leader with strong attention to detail and follow-through
• Organizational and delivery skills, with experience managing complex, multi-workstream product initiatives
• Retail Media experience from a sell-side perspective, with a focus on product development, planning, and best-in-class execution
• Data-driven decision maker, using client performance data and industry knowledge to inform product priorities and tradeoffs
• Collaborative team leader, excelling in multi-disciplinary, cross-functional environments
• Entrepreneurial and product-minded, with the ability to think creatively and pragmatically to solve complex problems
• Growth-oriented mindset, approaching client challenges with ownership, accountability, and a focus on long-term value creation

Skills

• Technical comfort with reading API documentation, understanding data schemas, and having credible conversations with engineers about tradeoffs and constraints without needing to be an engineer themselves
• Ability to convert ambiguous feedback from sales, client services, and advertiser partners into crisp, actionable problem statements and deliver on what is needed from that
• Strong organizational and delivery skills, with experience managing complex, multi-workstream product initiatives

Benefits

• Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience.
• We anticipate this job posting will be posted until 07/18/2026.
• Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off.

Pay

Annual Salary Range: $94,400 to $293,800

Schedule

Full-time