Ad Operations Specialist - 5 Month Contract
GIPHY is seeking an Ad Operations Specialist to join its Ads Team, focusing on the management and successful delivery of all GIPHY ad campaigns, including optimizations and reporting.
Responsibilities
- Set up, manage, and optimize GIPHY Ads campaigns in GIPHY’s ad server, ensuring campaign goals and deliverables are met.
- Collaborate with Account Managers and Creative Strategists to align with brand goals and strategies for each campaign.
- Set up tools and processes to manage GIPHY’s available inventory, optimizing for effective campaigns and overall yield.
- Deliver timely campaign reporting to internal teams and partners.
- Develop reporting frameworks and insights that demonstrate GIPHY's value to advertisers.
- Act as a key stakeholder to GIPHY Product and Engineering teams, partnering to create new features in the ad platform and identify new products for advertisers.
- Partner with GIPHY Finance to ensure delivered media is recognized as revenue efficiently and timely.
Requirements
- 3-6 years of Ad Operations experience for a platform, publisher, or digital ad service.
- Experience working across teams in an advertising business, including sales, account management, creative strategists, product, engineering, and finance.
- Experience with short-form content and the ability to pair creative and data to form performance insights and inform delivery strategy (a plus).
- Flexibility, a collaborative spirit, and ability to manage multiple deadlines and stakeholders.
- Stellar organizational skills and attention to detail.
- Familiarity with AI tools and automation (e.g., Codex) is a plus.
- Expertise in digital ads and delivery systems.
About GIPHY
Founded in 2013, GIPHY is the first and largest GIF search engine, where thousands of artists, brands, and pop culture moments create today’s expression, entertainment, and information. GIPHY allows users to search, post, embed, share, and create GIFs. Integrated into platforms like iMessage, Microsoft Teams, Facebook, Instagram, WhatsApp, Snapchat, TikTok, and Slack, GIPHY serves over 10 billion pieces of content daily to a user reach of 1 billion.
Pay
The pay range for this position is $45.00 - $50.00 per hour in New York. Compensation may vary based on location, experience, skills, and knowledge.
Benefits
Eligible employees may receive a generous benefits package including health, wellness, and financial benefits.