Activation to Impact Specialist - Chicago, IL

About the role

The High Noon / Lucky One Activation to Impact Specialist is a key member of the Activation to Impact (A2I) team in a specific market. Your primary responsibility is to drive brand growth within a dedicated territory of 45–50 bars and restaurants through merchandising, building trade relationships and engaging consumers.

Essential job functions

• Bar Staff Education & Training
• Branding & Visibility (Merchandising)
• Consumer Engagement (Sampling & Events)
• Market Intelligence & Field Reporting

CORE COMPETENCIES

• Deep understanding of the High Noon and Lucky One consumer
• Maintain working knowledge of the category, competitive landscape, and emerging trends
• Develop and implement trade and consumer advocacy initiatives
• Build and nurture relationships with key accounts, distributor partners, sales teams, and local trade influencers
• Plan, execute, and evaluate consumer activations and trade events
• Serve as a local brand champion
• Partner with Gallo and distributor sales teams on joint business planning, KPI achievement, and reporting of performance metrics and competitive insights
• Support the development and deployment of POS, marketing collateral, and digital marketing initiatives
• Demonstrate intrapreneurship, innovation, and accountability in all aspects of role execution

Qualifications

• Minimum Qualifications: Bachelor’s Degree plus 1 year experience in a marketing or sales role relevant to Alcohol Beverage, Hospitality, Culinary, or Agency
• Strong understanding of the local market, key accounts, and consumer dynamics
• Demonstrated passion and curiosity for arts, building brands, and innovative consumer experiences
• Valid driver’s license, safe driving record, and a reliable vehicle
• Must be 21 years of age or older and able to obtain any required local or state liquor license
• Willingness to travel up to 10% of the time for training, meetings, or events, in addition to mandatory local market travel requirements