ACTIVATION & MERCHANDISING MANAGER

About the role

Activation & Merchandising Manager – Bon Appétit Management Company
Are you a brand storyteller with a passion for food, hospitality, and creating exceptional guest experiences? Bon Appétit Management Company is looking for an Activation & Merchandising Manager to bring our brand to life — one café, one community, one unforgettable moment at a time.

What You'll Do

• Activate the Bon Appétit brand through guest-facing experience initiatives (WOWS) and internal people programs, utilizing our activation toolkit and collaborating with our professional design team on account-specific projects
• Travel to accounts 3–4 days per week, providing front-of-house and culinary support including café layout design, smallwares setup, and team training
• Partner with on-site culinary and front-of-house teams to establish and uphold Bon Appétit brand standards, merchandising vision, and Great Expectations 4 (GE4) tactics
• Develop proactive recommendations to refresh guest experiences and support account retention; guide accounts in building and executing impactful business plans
• Review all account-facing content for design quality, grammar, and brand voice; assist in preparing activation materials for client quarterly reviews
• Surface scalable solutions and lead with the mindset of "automating the predictable, so we can humanize the exceptional"
• Support account openings and brand activation events, including travel outside of region as needed

What We're Looking For

• 4+ years of experience in marketing, communications, or public relations — agency or foodservice/restaurant experience strongly preferred
• A genuine passion for great food, guest experience, and sustainability
• Strong writing skills with a sharp eye for grammar, design, and brand consistency
• Proficiency in Microsoft Office, Canva, Adobe Acrobat, WordPress, and Jira
• A proactive, creative, and solutions-oriented mindset with the ability to work independently and manage multiple priorities
• Excellent interpersonal and public speaking skills; comfortable presenting to clients and leading field teams
• BA/BS in Marketing, Communications, Public Relations, or Journalism preferred

Why Bon Appétit?

You'll join a team that values creativity, culinary integrity, and genuine hospitality, with the opportunity to make a visible, lasting impact across a dynamic portfolio of accounts.

Qualifications

• 4+ years of experience in marketing, communications, or public relations — agency or foodservice/restaurant experience strongly preferred
• A genuine passion for great food, guest experience, and sustainability
• Strong writing skills with a sharp eye for grammar, design, and brand consistency
• Proficiency in Microsoft Office, Canva, Adobe Acrobat, WordPress, and Jira
• A proactive, creative, and solutions-oriented mindset with the ability to work independently and manage multiple priorities
• Excellent interpersonal and public speaking skills; comfortable presenting to clients and leading field teams
• BA/BS in Marketing, Communications, Public Relations, or Journalism preferred