Acquisition Strategy Senior Associate

We’re looking for an Acquisition Strategy Senior Associate focused on Conversion who’ll lead on improving every customer touch point from considering signing-up to FanDuel Casino through to full activation. This role will drive company growth through our Casino product using data-driven decision making and commercial savvy.

Responsibilities

• Obsess about the customer journey from media exposure through activation, analyzing opportunities to grow value by improving each stage of the funnel.
• Execute against defined KPIs, maintaining established reporting cadences and processes.
• Identify data gaps and work with stakeholders to improve data quality, ensuring informed decisions using a single source of truth.
• Support the process for working with product teams to ensure accurate metric reporting and provide context behind performance.
• Collaborate with Conversion leads from across different FanDuel Group Business Units to share knowledge and support a unified approach.
• Contribute to maturing our conversion practice by continuously iterating on reporting, insights, experiments, and partner relationships.
• Participate in conversations with product and content teams to support improvements to the end-to-end new customer experience from response to conversion.
• Assist in App Store Optimization as part of the Conversion landscape, executing a robust test & learn ASO optimization roadmap.
• Support a test and learn culture that continues to improve our performance and processes.
• Execute complex conversion analyses and optimizations independently, contributing to how we think about our new customers and the experience we deliver for them.
• Perform other duties as assigned by the Company to ensure operational flexibility and meet evolving business needs.

Requirements

• A minimum of 4 years of relevant experience.
• Bachelor's Degree in Marketing, Business, or Analytical field (or other relevant discipline) preferred.
• Proven growth mindset; product-led, data-driven, and highly creative.
• Proficient in a range of tools across the marketing stack (Amplitude and Quantum Metric highly desirable).
• Results-oriented, with the need to be objective and measure performance.
• Metrics-driven and continuously seeking improvement of marketing efforts to increase quality and productivity.
• Track record of delivering business outcomes.
• Strong analytical rigor in decision-making.
• Ability and eagerness to effectively balance big-picture strategic work with execution.
• Demonstrably customer-obsessed.
• Interest in the Online Gaming Industry preferred.

Benefits

• Comprehensive health plans (some as low as $0 per paycheck), including fertility and family planning, mental health support, and fitness benefits.
• Generous paid time off (PTO & sick leave).
• Annual bonus and long-term incentive opportunities (based on performance).
• 401k with up to a 5% match.
• Commuter benefits.
• Pet insurance.
• 14 paid company holidays.
• Paid sick time in accordance with all applicable state and federal laws.

Pay

The applicable salary range for this position is $86,000 - $108,000 USD, dependent on relevant experience, location, business needs, and market demand.