Account Supervisor, Corporate & Public Affairs Financial Services

About the role

Burson, part of WPP, is seeking to hire an Account Supervisor for its Corporate & Public Affairs practice that will support a high-profile, fully integrated account. This role offers a unique opportunity to lead culturally relevant brand storytelling and strategic communications initiatives for a leading consumer-facing brand in the financial services sector.

Responsibilities

• Serve as a strategic partner on consumer brand work, helping evolve positioning and drive cultural relevance with key growth audiences
• Develop earned-first campaign ideas, media strategies and story angles that break through in a competitive landscape
• Translate business priorities into compelling narratives that resonate beyond products and services, highlighting themes such as lifestyle, community, innovation and customer experience
• Create communications strategies that drive consumer awareness, engagement, adoption and long-term brand affinity
• Create storytelling platforms that encourage audience participation, deepen engagement and support evolving consumer behaviors
• Simplify complex programs, offerings and customer benefits into compelling, consumer-friendly narratives
• Partner closely with senior client leads and strategy teams to bring integrated ideas to life across channels
• Partner with integrated teams to develop communications strategies that support both digital-first experiences and high-touch customer interactions
• Support initiatives tied to customer engagement, loyalty and long-term relationship building
• Balance multiple workstreams while maintaining a strong, cohesive strategic voice
• Earned Media & Influencer Engagement
• Drive proactive media strategy and outreach, identifying national, regional and vertical opportunities
• Build and maintain relationships with key media across consumer, lifestyle, business and regional outlets
• Lead development of press materials, pitches, thought leadership reports and creative story angles designed to generate coverage and conversation
• Collaborate with strategy and creative partners to ensure ideas are talkable, shareable and culturally relevant
• Identify opportunities to position the brand at the intersection of consumer trends, innovation, customer experience and marketplace relevance
• Develop thought leadership and media strategies that elevate brand differentiation and demonstrate customer value
• Client & Team Collaboration
• Serve as a day-to-day client contact, providing strategic counsel and executional oversight
• Partner across a multi-disciplinary, multi-market team spanning brand, corporate, digital and strategy functions
• Collaborate with cross-functional stakeholders to ensure communications programs support broader business and brand objectives
• Provide strategic counsel around consumer engagement initiatives, growth programs, brand reputation opportunities and market expansion efforts
• Mentor junior team members and contribute to a positive, high-performing team culture
• Manage timelines, deliverables and quality of output across workstreams

Requirements

• 5-7 years of experience in public relations, communications or integrated marketing
• Strong background in consumer brand PR, earned media and campaign development
• Experience working on high-profile, multi-stakeholder accounts in an agency environment
• Experience supporting customer engagement, loyalty, retention or relationship-building communications programs is highly desired
• Proven ability to develop creative, culturally relevant earned media ideas
• Strong understanding of how to drive awareness, consideration, adoption and engagement through storytelling
• Ability to simplify complex products, services or customer experiences into accessible, consumer-friendly narratives
• Experience supporting integrated campaigns across earned, owned, social and digital channels
• Excellent media instincts with a track record of securing impactful coverage
• Understanding of customer experience and consumer journey communications
• Experience supporting market-entry, expansion or geographic growth announcements is a plus
• Knowledge of digital consumer engagement platforms and customer-focused innovation trends
• Highly collaborative with the ability to work across distributed teams and multiple senior stakeholders
• Strong writing, storytelling and presentation skills
• Familiarity with brand repositioning or perception-shift campaigns
• Ability to translate functional messaging into compelling, culturally resonant narratives

Qualifications

• Education: Bachelor's degree in Communications, Marketing, Public Relations, or related field
• Professional Certifications: PRSA Certification, CIPR Certificate, etc.

Skills

• Strategic Thinking
• Media Strategy
• Storytelling
• Client Management
• Team Leadership
• Integrated Campaigns
• Customer Engagement
• Market Research
• Brand Positioning
• Media Outreach
• Thought Leadership
• Customer Journey Mapping
• Market Entry
• Geographic Expansion
• Customer Experience
• Consumer Trends
• Innovation
• Customer-Focused Innovation
• Customer-Friendly Narratives
• Media Coverage
• Thought Leadership Strategies
• Brand Differentiation
• Customer Value
• Customer Loyalty
• Customer Retention
• Customer Relationship Building
• Integrated Campaigns Across Channels
• Customer Engagement Initiatives
• Brand Reputation Opportunities
• Market Expansion
• Market Entry
• Geographic Expansion
• Customer Journey
• Customer Experience
• Consumer Trends
• Innovation
• Customer-Focused Innovation
• Customer-Friendly Narratives
• Media Coverage
• Thought Leadership Strategies
• Brand Differentiation
• Customer Value
• Customer Loyalty
• Customer Retention
• Customer Relationship Building
• Integrated Campaigns Across Channels
• Customer Engagement Initiatives
• Brand Reputation Opportunities
• Market Expansion
• Market Entry
• Geographic Expansion
• Customer Journey
• Customer Experience
• Consumer Trends
• Innovation
• Customer-Focused Innovation
• Customer-Friendly Narratives
• Media Coverage
• Thought Leadership Strategies
• Brand Differentiation
• Customer Value
• Customer Loyalty
• Customer Retention
• Customer Relationship Building
• Integrated Campaigns Across Channels
• Customer Engagement Initiatives
• Brand Reputation Opportunities
• Market Expansion
• Market Entry
• Geographic Expansion
• Customer Journey
• Customer Experience
• Consumer Trends
• Innovation
• Customer-Focused Innovation
• Customer-Friendly Narratives
• Media Coverage
• Thought Leadership Strategies
• Brand Differentiation
• Customer Value
• Customer Loyalty
• Customer Retention
• Customer Relationship Building
• Integrated Campaigns Across Channels
• Customer Engagement Initiatives
• Brand Reputation Opportunities
• Market Expansion
• Market Entry
• Geographic Expansion
• Customer Journey
• Customer Experience
• Consumer Trends
• Innovation
• Customer-Focused Innovation
• Customer-Friendly Narratives
• Media Coverage
• Thought Leadership Strategies
• Brand Differentiation
• Customer Value
• Customer Loyalty
• Customer Retention
• Customer Relationship Building
• Integrated Campaigns Across Channels
• Customer Engagement Initiatives
• Brand Reputation Opportunities
• Market Expansion
• Market Entry
• Geographic Expansion
• Customer Journey
• Customer Experience
• Consumer Trends
• Innovation
• Customer-Focused Innovation
• Customer-Friendly Narratives
• Media Coverage
• Thought Leadership Strategies
• Brand Differentiation
• Customer Value
• Customer Loyalty
• Customer Retention
• Customer Relationship Building
• Integrated Campaigns Across Channels
• Customer Engagement Initiatives
• Brand Reputation Opportunities
• Market Expansion
• Market Entry
• Geographic Expansion
• Customer Journey
• Customer Experience
• Consumer Trends
• Innovation
• Customer-Focused Innovation
• Customer-Friendly Narratives
• Media Coverage
• Thought Leadership Strategies
• Brand Differentiation
• Customer Value
• Customer Loyalty
• Customer Retention
• Customer Relationship Building
• Integrated Campaigns Across Channels
• Customer Engagement Initiatives
• Brand Reputation Opportunities
• Market Expansion
• Market Entry
• Geographic Expansion
• Customer Journey
• Customer Experience
• Consumer Trends
• Innovation
• Customer-Focused Innovation
• Customer-Friendly Narratives
• Media Coverage
• Thought Leadership Strategies
• Brand Differentiation
• Customer Value
• Customer Loyalty
• Customer Retention
• Customer Relationship Building
• Integrated Campaigns Across Channels
• Customer Engagement Initiatives
• Brand Reputation Opportunities
• Market Expansion
• Market Entry
• Geographic Expansion
• Customer Journey
• Customer Experience
• Consumer Trends
• Innovation
• Customer-Focused Innovation
• Customer-Friendly Narratives
• Media Coverage
• Thought Leadership Strategies
• Brand Differentiation
• Customer Value
• Customer Loyalty
• Customer Retention
• Customer Relationship Building
• Integrated Campaigns Across Channels
• Customer Engagement Initiatives
• Brand Reputation Opportunities
• Market Expansion
• Market Entry
• Geographic Expansion
• Customer Journey
• Customer Experience
• Consumer Trends
• Innovation
• Customer-Focused Innovation
• Customer-Friendly Narratives
• Media Coverage
• Thought Leadership Strategies
• Brand Differentiation
• Customer Value
• Customer Loyalty
• Customer Retention
• Customer Relationship Building
• Integrated Campaigns Across Channels
• Customer Engagement Initiatives
• Brand Reputation Opportunities
• Market Expansion
• Market Entry
• Geographic Expansion
• Customer Journey
• Customer Experience
• Consumer Trends
• Innovation
• Customer-Focused Innovation
• Customer-Friendly Narratives
• Media Coverage