Account Supervisor

General Responsibilities

• Lead and activate Omni-channel marketing strategies for Automotive clients, while overseeing the development and the execution of strategy, creative and media plans.
• Develop strong relationships with senior level Automotive Client(s) responsible for development of advertising programs, establishing regular communication to ensure expectations are met.
• Anticipate Automotive Client needs, keeping the Agency in the position of leading rather than following.
• Engage and activate both internal team members and the Automotive Client to maximize effectiveness.
• Provide leadership and day-to-day supervision of assigned team.
• See that all team members have the “big picture” on assigned projects.
• Encourage, motivate and develop growth plans by coaching, training and identifying opportunities.

Account Stewardship

• Work with Account Director and all Agency departments to ensure that our goals for Automotive Clients are met.
• Ensure that all work is reviewed before it goes to the Automotive Client and is always on schedule.
• Implement a process for quality assurance amongst junior staff.
• Ensure compliance with Agency/Client scope of work guidelines.
• Monitor clients business on a daily/weekly basis while being prepared to speak to comp trends and sales trends on the spot.
• Be the igniting spark that is constantly on the lookout for the next new marketing opportunity to activate for your Automotive Client/s.
• Act as the brand ambassador; subject matter expert and senior business lead internally for your Account/s.
• Identify and usher in new and different approaches to both Traditional and Digital channels that insure increased retail effectiveness for our Clients and the Agency.

Client Relations and Marketing

• Monitor and address performance of client business on a daily, weekly, monthly, quarterly basis to ensure strategy & metrics are successful, including performance of: TV, Radio, Digital, Search and Social media.
• Meet with Automotive Client/s regularly to discuss historical plans, current needs, current media situation and trends, upcoming opportunities and events, etc.
• Assure that Automotive Clients understand Agency procedures/systems.
• Prepare and steward the development of all Client presentations, plans, decks and reports.
• Confidently lead a team to deliver creative and innovative ideas that exceed client expectations.
• Work with Account Director and SVP on planning needs for Automotive clients.
• Take active role in future planning and idea generation for Automotive Client, providing strategic input and formulating innovative solutions to existing marketing and advertising problems.
• Establish regular competitive reporting for Automotive Client review (sales, share, targeted marketing efforts, share of voice).
• Help in developing business-building efforts across the country.

Requirements

• Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• Minimum 2-4 years as an Account Supervisor or Account Manager supporting Automotive Clients in a full-service agency is required.
• Experience launching mass communication with a deep understanding of media planning and buying process for Print, TV, Radio, Digital & Social.
• Automotive and Advertising/Marketing Industry experience is required.
• Strong verbal and written communication skills with people at all levels.
• Proven leadership abilities and managerial experience.
• Thorough understanding of content development and creative activation for digital & traditional production.
• Strong writing, presentation and client-facing communication skills (presentation samples may be requested).
• Good multi-tasking, networking, time management and interpersonal skills.
• A strong sense of urgency and commitment to get the job done quickly.
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems.
• The “DO IT NOW” mentality.