Account Strategist, Paid Media (Remote US)

About the role

Directive Consulting is the leading B2B marketing agency for companies that prioritize real business impact over superficial metrics. With over a decade of expertise and 420+ B2B brands, we deliver measurable results through our three divisions: Performance, Communications, and Commerce. Our methodology, DiscoverabilityOS™, aligns brand and demand to guide your Ideal Customer Profile (ICP) across every decision point. This role is a crucial, client-facing position responsible for day-to-day client deliverables, custom strategy creation, and execution of Paid Media campaigns across Technology, Industrial, and Services verticals.

Responsibilities

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm lead routing accuracy within a CRM
• Understand the value of Programmatic campaigns
• Manage personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are achieved
• Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

Requirements

• 3+ years of experience working at a performance/digital marketing agency
• Experience working specifically with B2B SaaS/tech clients in an agency setting
• Deep expertise across paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
• Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
• Ability to drive results and measure via Opportunity Conversion Tracking (OCT)
• Proven and measurable success with mid-market or enterprise accounts
• A unique perspective on how to drive value for SaaS
• Ability to translate and articulate strategy and tell stories with data
• Equal parts competitive and curious; a true problem solver
• Stay on the cutting edge of the industry, always looking for opportunities to grow and share
• Ability to organize, prioritize, and manage multiple projects simultaneously
• Quality-obsessed with a passion for advertising
• Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Embody Directive’s core values in every interaction, internally and externally
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department-level OKRs, such as client growth and goal attainment
• Build client trust and relationships that create consistent renewals
• Cross-sell services that align with client goals and objectives
• Clearly communicate results with client point of contact and executives
• Demonstrate exceptional decision-making in strategic direction for accounts

Pay

The annual base salary range for this position based in the United States is $70,000–$95,000 USD with potential for bonus eligibility. This range is an estimate, and the actual salary may vary based on Directive's compensation practices, job-related skills, and depth of experience.

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family (100% employer-paid for you, 50% employer contribution for dependents)
• Mental health support: Access to certified therapists through Spring Health, membership to Headspace
• Physical wellness: Gympass
• Time off: Unlimited PTO (2-week minimum), paid company holidays, your birthday off, end-of-year recharge (closed December 24–January 1), paid parental leave
• Financial: Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, scaling over time
• Annual anniversary trip to Newport Beach, CA, with peers and executive leadership

Work Environment

As a remote-first company, you’ll have the ability to work from anywhere in the U.S., with the option to use our state-of-the-art offices in Irvine, California. This role operates 100% virtually from your home office. Collaboration occurs primarily through virtual meetings (Zoom) and Slack. You must have reliable internet access, a professional background, and the ability to operate a laptop (PC or Mac available) and other office productivity tools. Due to the nature of this role, you must be able to remain stationary for extended periods and observe/interpret written and verbal communication.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require accommodations during the application or interview process, direct inquiries to careers@directiveconsulting.com.