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Account Strategist, Commerce (Remote US)

Directive · Dallas, TX · 1 wk ago
RemoteRemoteMarketing$15k–$30k/yrFull-time

Overview

The Strategist, Shopping & Marketplace owns the strategy and performance of Directive Commerce's two highest-impact practice areas: Shopping (feed-driven Google and Bing) and Marketplace (Amazon Seller Central, Vendor Central, and emerging B2B marketplaces like Shopify).

Role and Responsibilities

  • Strategic Ownership of Client Accounts: The Strategist is the strategic lead on assigned accounts. They own diagnosis, roadmap, and revenue outcomes. Lead Shopping and Marketplace strategy for mid-market and enterprise B2B manufacturers and distributors.

  • Diagnose Channel Architecture: Before recommending tactics, diagnose 1P vs. 3P Amazon status, distributor conflict, feed health, Google & Microsoft best practices.

  • Strategy Calls, Proposal Calls, and Quarterly Business Reviews: Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews. Translate channel performance into P&L impact for client executives (CFO, VP Ecommerce, VP Sales).

  • Shopping Practice Leadership: Own how feeds and Shopping campaigns work for B2B catalogs. Direct feed strategy in Feedonomics or GoDataFeed (or equivalent): taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, custom label usage. Build Shopping and Performance Max campaigns scoped to B2B buyer behavior, not consumer search patterns. Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization.

  • Marketplace Practice Leadership: Own client outcomes on Amazon and beyond. Advise on 1P (Vendor Central) vs. 3P (Seller Central) strategy and lead migrations when warranted. Direct Sponsored Products, Sponsored Brands, and Sponsored Display campaigns built around B2B keyword behavior, not DTC conversion logic. Manage Buy Box health, MAP enforcement, and pricing erosion in real time.

  • Client Communication: Run bi-weekly client meetings, QBRs, and ad hoc strategy sessions. Build reporting that connects channel performance to revenue outcomes (matched cohort, cost-to-serve, revenue lift). Proactively flag risks: channel conflict, feed degradation, reseller activity, Buy Box loss. Diagnose, don't sell. Discovery is consultative.

  • Methodology Contribution: Help build the Directive Commerce playbook. Document repeatable frameworks from client engagements. Contribute to audit deliverables, sales enablement, and internal training. Partner with the Managing Director on the evolution of Commerce Architecture / ChannelOS.

Goals

  • NSM Attainment: 100% across owned accounts

  • CSAT scores > 4.5 for owned accounts

  • Account retention rate > 90%

  • At least one documented methodology contribution per quarter

What You Offer

  • 4+ years managing paid media, with 2+ years of direct Shopping/feeds and/or Amazon experience
  • Hands-on fluency in Feedonomics (or GoDataFeed, Productsup, Channable) and Amazon Seller Central / Vendor Central
  • Working knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP
  • Experience with B2B clients or high-SKU catalog environments
  • Experience working directly with clients and holding a role to both set strategy & execute with the support of Directors
  • Strong written and verbal communication, including comfort presenting to C-suite buyers
  • Comfort working inside a consultative sales motion and contributing to audit and proposal work

What We Offer

  • Compensation for this role includes a competitive base salary
  • Mental - Access to certified therapists through Spring Health, membership to Headspace
  • Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
  • Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
  • Money - Traditional and Roth 401(k) with a 3% company match
  • Bonus - Annual bonus based on tenure, which scales in total amount over time
  • Sunset - Annual Company-wide Retreat

Work Environment Requirements

  • Remote-first company
  • Ability to work from home office
  • Primary and virtual care membership through One Medical
  • Reliable internet access
  • Professional background

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