Account Strategist, Commerce (Remote US)

About the role

Directive Consulting is the leading B2B marketing agency for companies that are optimized for metrics that drive business results. With over a decade of expertise and 420+ B2B brands, we operate through three divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Our methodology, DiscoverabilityOS™, aligns brand and demand to guide your ICP to choose you across every decision point.

The Strategist, Shopping & Marketplace owns the strategy and performance of Directive Commerce's two highest-impact practice areas: Shopping (feed-driven Google and Bing) and Marketplace (Amazon Seller Central, Vendor Central, and emerging B2B marketplaces like Shopify). This role is designed for someone who understands that B2B commerce is structurally different from DTC, addressing challenges like high-SKU catalogs, tiered pricing, MAP enforcement, and channel conflict. The Strategist manages multiple client engagements in the $15K–$30K+ retainer range, directs Specialist execution, and contributes to the methodology that scales across the practice.

Responsibilities

• Strategic Ownership of Client Accounts
  • Lead Shopping and Marketplace strategy for mid-market and enterprise B2B manufacturers and distributors.
  • Diagnose channel architecture before recommending tactics: 1P vs. 3P Amazon status, distributor conflict, feed health, Google & Microsoft best practices.
  • Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews.
  • Translate channel performance into P&L impact for client executives (CFO, VP Ecommerce, VP Sales).
• Shopping Practice Leadership
  • Direct feed strategy in Feedonomics or GoDataFeed (or equivalent): taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, custom label usage.
  • Build Shopping and Performance Max campaigns scoped to B2B buyer behavior, not consumer search patterns.
  • Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization.
• Marketplace Practice Leadership
  • Advise on 1P (Vendor Central) vs. 3P (Seller Central) strategy and lead migrations when warranted.
  • Direct Sponsored Products, Sponsored Brands, and Sponsored Display campaigns built around B2B keyword behavior, not DTC conversion logic.
  • Manage Buy Box health, MAP enforcement, and pricing erosion in real time.
• Client Communication
  • Run bi-weekly client meetings, QBRs, and ad hoc strategy sessions.
  • Build reporting that connects channel performance to revenue outcomes (matched cohort, cost-to-serve, revenue lift).
  • Proactively flag risks: channel conflict, feed degradation, reseller activity, Buy Box loss.
  • Diagnose, don’t sell. Discovery is consultative.
• Methodology Contribution
  • Document repeatable frameworks from client engagements.
  • Contribute to audit deliverables, sales enablement, and internal training.
  • Partner with the Managing Director on the evolution of Commerce Architecture / ChannelOS.

Goals

• NSM Attainment: 100% across owned accounts.
• CSAT scores > 4.5 for owned accounts.
• Account retention rate > 90%.
• At least one documented methodology contribution per quarter.

Requirements

• 4+ years managing paid media, with 2+ years of direct Shopping/feeds and/or Amazon experience.
• Hands-on fluency in Feedonomics (or GoDataFeed, Productsup, Channable) and Amazon Seller Central / Vendor Central.
• Working knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
• Experience with B2B clients or high-SKU catalog environments.
• Experience working directly with clients and holding a role to both set strategy & execute with the support of Directors.
• Strong written and verbal communication, including comfort presenting to C-suite buyers.
• Comfort working inside a consultative sales motion and contributing to audit and proposal work.

Benefits

• Health & Wellness
  • Medical, dental, vision plans, disability, and life insurance coverage for you and your family (100% employer-paid for you, 50% employer contribution for dependents in the US, CAD, MX).
  • Mental health: Access to certified therapists through Spring Health, membership to Headspace.
  • Physical health: Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care.
• Time Off
  • Unlimited PTO (2-week minimum).
  • Paid Company Holidays, your Birthday Off, End of Year Recharge (Closed December 24 - January 1).
  • Paid Parental Leave.
• Financial
  • Traditional and Roth 401(k) with a 3% company match.
  • Annual bonus based on tenure, which scales in total amount over time.
• Annual Company-wide Retreat.

Work Environment

As a remote-first company, this role operates 100% virtually from your home office. You must have established and current work authorization and permanently reside in the US, Canada, Mexico, or the UK. Collaboration is primarily through virtual meetings (Zoom) and Slack. You will need a laptop (PC or Mac available), reliable internet access, and a professional background. Reasonable accommodations may be made for qualified individuals with disabilities.