Account Sales Representative

Key Responsibilities

• Manage and grow relationships with existing retail, wholesale, and foodservice customers.
• Identify new business opportunities and expand market share for Always Fresh Farms’ products, particularly within the berry category.
• Drive sales growth through strategic planning, pricing analysis, and market development.
• Develop and implement sales strategies aligned with company growth objectives.
• Support year-round sales programs for strawberries, blueberries, raspberries, and blackberries.
• Cook up with sourcing, growers, and operations to ensure product availability and customer fulfillment.
• Maintain an eye on market trends, supply conditions, and pricing dynamics within the fresh berry and produce markets.
• Communicate relevant market insights to customers and internal teams.
• Deliver exceptional service by acting as a trusted partner to customers.
• Provide timely communication regarding product availability, quality, and market conditions.
• Work closely with growers, logistics teams, and operations to ensure efficient product movement and order fulfillment.
• Represent Always Fresh Farms at produce industry trade shows, conferences, and customer events.
• Monitor account receivables and support efforts to minimize financial risk.

Qualifications

• Bachelor’s degree in Agriculture Communications, Marketing or equivalent field.
• Minimum of 3 to 5 years of work-related experience in sales.
• Proven experience in fresh produce sales or account management preferred.
• Knowledge of berry markets (strawberries, blueberries, raspberries, blackberries) strongly preferred.
• Strong understanding of produce supply chains, pricing strategies, and logistics.
• Excellent communication and relationship-building skills.
• Highly organized with strong attention to detail.
• Ability to thrive in a fast-paced produce sales environment.