Account Planning and Brand Planning_08

As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a superior 1:1 customer experience, enhancing engagement and driving more profitable outcomes for clients.

About the Role

A Vice President of Strategy is responsible for defining, overseeing, and evolving the overarching CRM and engagement strategy across a portfolio of brands/clients, ensuring strategic consistency, rigor, and long-term value creation. This role partners closely with senior client stakeholders and internal leadership to align business objectives, data-driven insights, and customer experience vision. The VP must be adept at translating data and market signals into a clear, compelling strategic narrative that guides teams, influences clients, and impacts enterprise-level decision-making. The ideal candidate is a confident, consultative leader who thrives in ambiguity, brings a strong point of view, and inspires teams to think beyond execution toward transformational impact.

Responsibilities

• Provides executive-level oversight of CRM and engagement strategy for assigned clients, setting the strategic vision, ensuring alignment across workstreams, and elevating the quality and consistency of strategic output across teams.
• Guides the development of consumer-centric CRM strategies across acquisition, onboarding, engagement, and retention, ensuring data, insights, and analytics are synthesized into an integrated, end-to-end customer story.
• Acts as a trusted senior advisor to clients, using insight-led storytelling to frame challenges, articulate opportunities, and influence long-term strategic direction. Leads high-level strategic discussions, roadmap development, and future-state visioning.
• Partners with business development and account leadership to drive growth, shaping differentiated, insight-driven solutions and helping clients see beyond individual campaigns to broader ecosystem opportunities.
• Provides mentorship and strategic guidance to other strategists, establishing strategic standards, coaching teams on data interpretation and narrative development, and ensuring CRM thinking continues to mature across the organization.

Requirements

• Minimum of 12–15 years of experience in data-driven consumer marketing, CRM, or customer experience strategy.
• Demonstrated experience leading CRM strategy at an enterprise or portfolio level, with experience across multiple industries.
• Proven success developing and overseeing complex, multi-channel CRM and engagement strategies.
• Strong background in consultative selling, organic account growth, and executive-level client engagement.
• Bachelor’s Degree required; Master’s Degree highly preferred.
• Overtime as necessary.
• Travel is required.

Skills

• Expert-level understanding of CRM, customer data, analytics, and journey orchestration.
• Exceptional ability to connect data, insights, and business context into a clear, persuasive strategic narrative for senior audiences.
• Proven ability to influence without authority and align cross-functional teams around a shared strategic vision.
• Deep knowledge of emerging technologies, platforms, and trends shaping consumer behavior and personalization.
• Executive presence with strong presentation, facilitation, and storytelling skills.
• Highly collaborative leadership style with strong listening, coaching, and relationship-building capabilities.

Schedule

• Hybrid schedule: 3 days in office (Irving, DFW area) and 2 days working from home.