Account Manager, TikTok

Flywheel’s suite of digital commerce solutions accelerates growth across all major digital marketplaces for the world’s leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe, and APAC, we offer careers with real impact, endless growth opportunities, and the support you need to excel.

About the role

We are seeking an experienced Account Manager to support our TikTok Shop sellers in optimizing their online sales strategies. This role is crucial in driving the success of our sellers by providing comprehensive support across catalog management, creator attribution, paid media strategies, and sales reporting. The ideal candidate will have a strong background in ecommerce operations, digital marketing, and a deep understanding of the TikTok platform.

Responsibilities

• Catalog, Item, and Product Strategy & Operations:
  • Strategy Development: Create and implement go-to-market and assortment strategies, including hero product selection and new item creation.
  • Pricing and Promotions: Manage and execute pricing strategies and promotions, including merchant-funded and TikTok-funded initiatives.
  • Product Optimization: Consult on supply chain and fulfillment, optimize product card images and copy, and manage content uploads.
  • Catalog Management: Conduct ongoing evaluations of retail-readiness for all SKUs, maintain the catalog, and ensure overall shop health.
• Creator Attribution Management:
  • Content Consultation: Provide advice on best practices for conversion-driving content.
  • Creator and Affiliate Management: Discover, select, and manage creators and affiliates, ensuring alignment with brand goals and high GMV-driving potential.
  • Campaign Execution: Help build and share invitations and creative briefs with affiliates, manage data reporting, and boost top-performing organic content with paid media.
• Paid Media Strategy, Management & Optimization:
  • Budget and Campaign Strategy: Develop and manage go-to-market budgets, execute and optimize campaigns across various ad types.
  • Campaign Management: Continuously launch, manage, and optimize campaigns to meet KPIs, leveraging TikTok Ads Manager for scalable creative rotations.
• Sales Reporting & Analysis:
  • Sales Reporting: Provide comprehensive sales reports, including gross sales, units, GMV, AOV, and trends.
  • Performance Analysis: Deliver insights on creator and affiliate performance, media/ad spend, and overall campaign effectiveness.
  • Monthly Summaries: Provide monthly summaries with data-driven insights, top-performing creatives and products, and recommendations for optimization.

Requirements

• Proven track record in ecommerce management, particularly with retail and social media platforms like TikTok.
• Strong digital commerce skills and ability to translate data and insights into actionable strategies that drive results.
• Excellent analytical skills to identify trends and make informed decisions that enhance performance.
• Keen eye for brand merchandising, optimizing product listings and content for high engagement and conversion rates.
• Ability to work cross-functionally with clients, global team members, creators, and affiliates to foster relationships that lead to successful campaigns.
• Meticulous attention to detail in managing catalogs and campaigns, ensuring alignment with business objectives.

Benefits

We offer a competitive rewards package, unparalleled career growth opportunities, and a supportive, fun, and engaging culture.

Pay

$130,000.00 USD

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.