Account Manager, Public Relations (B2B Technology)

About the role

Account Managers on our B2B Technology team lead integrated communications programs that elevate some of the most innovative brands in enterprise technology. They manage client relationships and drive strategic initiatives across areas such as enterprise software, cloud, security, data, and AI.

Responsibilities

• Develop and lead comprehensive media and analyst relations strategies for B2B technology clients across enterprise, cloud, security, AI, and fintech sectors.
  • Cultivate strong relationships with key business, trade, and technology media outlets and industry influencers.
  • Guide teams in building and maintaining media lists, identifying relevant opportunities, and crafting compelling story angles.
  • Strategically use social media platforms to amplify earned media, engage key audiences, and enhance client visibility.
  • Demonstrate experience measuring ROI and impact of media and influencer engagement programs.
  • Identify opportunities for thought leadership through contributed content, speaking engagements, and analyst briefings.
• Serve as the day-to-day client contact, managing programs from kickoff through goal achievement.
  • Develop strategic communications plans that drive awareness, credibility, and pipeline impact for B2B technology brands.
  • Set ambitious yet achievable goals based on news generation, thought leadership, and sustained coverage.
  • Provide proactive strategic counsel to clients, anticipating needs and managing through challenges or change.
  • Lead client meetings, media training sessions, and message development workshops.
  • Oversee budgets, staffing plans, and deliverables, ensuring quality and efficiency.
  • Identify opportunities to expand account scope and grow client partnerships.
• Manage 2+ direct reports, setting goals, providing feedback, and conducting performance reviews.
  • Foster a collaborative and inclusive team environment that encourages creativity, accountability, and professional growth.
  • Support new business initiatives by identifying prospective clients, contributing to pitch development, and participating in presentations.
  • Represent Highwire at industry and networking events, building visibility and relationships in the B2B tech community.
  • Model professionalism, enthusiasm, and respect in all client and colleague interactions.
  • Contribute to Highwire's thought leadership through blog posts, social media engagement, and internal initiatives.

Requirements

5+ years of PR, communications, or marketing experience in an agency environment (required) — including experience working with B2B technology clients (required) — including enterprise software, cloud, data, or AI.

Established relationships with business, trade, and technology media and analysts.

Proven ability to develop and lead integrated communications programs that deliver measurable business outcomes.

Exceptional writing, editing, and storytelling skills.

Strong project management and multitasking abilities across multiple client accounts.

Experience managing and mentoring junior staff.

Demonstrated success in building trusted client relationships and managing complex client dynamics.

Proactive, collaborative, and resourceful problem-solver with a passion for technology and innovation.

Qualifications

Highwire is an equal opportunity employer.

We celebrate diversity and are committed to creating an inclusive environment for all employees.

Skills

Strong communication and interpersonal skills.

Ability to manage multiple priorities and deadlines.

Proficiency in Microsoft Office Suite.

Knowledge of B2B technology trends and innovations.

Benefits

Competitive salary with merit-based opportunities for growth.

Flexible hybrid work model tailored to your schedule and lifestyle.

Generous vacation policy, including extended summer and winter breaks.

401(k) plan with employer matching.

Comprehensive medical, dental, and vision coverage, plus FSA options.

Paid parental leave benefits.

Commuter benefits.

Annual Growth Mindset stipend for books, events, or learning experiences.

Monthly technology reimbursement.

Wellness benefit program for mental and physical health.

501c3 donation matching program.

Mentorship and ongoing professional development opportunities.

Monthly recognition and team celebrations.

Employee referral and new business referral bonuses.

Quarterly Highwire events and team gatherings.

Dog-friendly office environment.

A supportive, inclusive, and collaborative workplace where you can grow and do your best work.

Pay

Salary range: $80,000 - $120,000 annually.

Schedule

Hybrid: Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with three in-office days per week.

Remote: We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C..