Account Manager - COOl AI

About The Role

The Digital Account Manager is responsible for owning client relationships and driving performance across digital advertising campaigns. This role serves as the strategic lead and primary point of contact for a portfolio of CoolAi clients (growing to other clients), ensuring retention, growth, and measurable ROI. You will combine data-driven insights with strategic thinking to optimize campaigns across PPC, SEO, Paid Social, Display, and YouTube, while leveraging both AI-driven automation and traditional performance marketing best practices.

Responsibilities and Duties

• Campaign Management & Optimization
• Oversee execution and performance of digital campaigns across SEM, Paid Social, Display, and Video
• Monitor and optimize campaigns using both The Cool Company proprietary technology and native publisher platforms (Google, Meta, etc.)
• Identify performance trends and proactively implement tactical improvements to maximize efficiency and ROI
• Client Leadership & Communication
• Act as the primary point of contact for assigned clients
• Lead performance reviews, presenting clear insights tied to business outcomes
• Translate complex performance data into actionable, client-friendly narratives
• Strategic Advisory
• Analyze cross-channel performance data (PPC, SEO, Social, YouTube) to uncover growth opportunities
• Develop and present strategic recommendations aligned to client goals (lead generation, revenue growth, brand awareness)
• Guide clients on budget allocation, channel mix, and scaling strategies
• Cross-Functional Collaboration
• Partner with Sales, Ad Operations, and Creative teams to ensure seamless campaign execution
• Contribute to creative strategy and messaging aligned with performance insights
• Ensure timelines, deliverables, and quality standards are consistently met
• Revenue Growth & Retention
• Identify opportunities to expand accounts through upselling and cross-selling
• Drive long-term client retention through performance, trust, and strategic value
• Support renewal conversations with data-backed performance narratives

Qualifications

• Digital Advertising Account Management Experience OR 2+ years of experience in client-facing digital marketing or performance marketing
• Professional Competencies:
• Exceptional client-facing communication skills (written and verbal)
• Ability to present complex data in a clear, compelling, and actionable way
• Experience leading performance reviews, QBRs, and strategy sessions
• Account Growth & Revenue Mindset:
• Proven ability to identify upsell and cross-sell opportunities
• Strong understanding of retention strategies and client lifecycle management
• Ability to align marketing performance with client business goals
• Project & Campaign Management:
• Strong organizational and time management skills across multiple accounts
• Ability to prioritize tasks, manage deadlines, and ensure flawless execution
• Experience coordinating across internal teams (sales, creative, ad ops)
• AI & Automation:
• Adaptability to working with AI-driven platforms and automation tools
• Curiosity and adaptability in adopting emerging marketing technologies
• Advertising Platforms:
• Proficiency in understanding how Google Ads (Search, Display, YouTube) works
• Experience with Meta Ads Manager
• Data & Reporting Tools:
• Intermediate to Advanced skills in Microsoft Excel and/or Google Sheets
• Experience with Looker Studio
• Creative & Web Basics (Preferred But Not Required):
• Basic understanding of landing page UX and conversion rate optimization (CRO)
• Working knowledge of ad creative specs and formats across channels
• Cultural Competencies:
• Must be able to work primarily between the hours of 9:30 AM - 6:30 PM ET
• Player/coach mentality, willing to both execute and lead
• Ability to juggle multiple projects concurrently and set and meet deadlines
• Skill at receiving and providing direct feedback
• Collaborative mindset and great teamwork skills
• Entrepreneurial & adaptable; great learning skills
• Curious, research-minded, data-informed
• Able to search for possible solutions and apply them
• Creative confidence
• Proactive communicator
• A sense of humor and a love of online culture
• Thrives in a start-up culture