Account Lead, Retail Paid Search

Job Responsibilities

• Maintain an advanced understanding of primary paid media channels and how they fit within the funnel – to include Google Ads, Microsoft Ads, etc.
• Drive account strategy geared towards achieving or exceeding client efficiency and growth goals.
• Develop and execute the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets.
• Quantify and prioritize initiatives that will have the greatest impact on account performance.
• Create and execute client roadmaps, test plans, reports/dashboards, and QBRs/FBRs to meet client needs.
• Manage the performance of designated client portfolio to client performance goals and practice good stewardship of client budgets.
• Write, review, and ensure that agendas meet client needs for status calls and adhere to all important and upcoming management updates.
• Effectively lead client calls, speaking to completed projects, performance, and planned initiatives/long-term optimization strategy.
• Ensure all account management efforts go through a QA process and are executed/delivered error-free.
• Owning the relationship between DEPT® and dedicated platform reps (i.e. Google). Work with reps to identify and vet new opportunities while maintaining platform best practices, etc.
• Owning the paid media strategic roadmap on all accounts and supporting the Account Lead to help in coordinating initiatives with growth teams for the holistic client roadmap.
• Manage at least one direct report, working closely to develop this team member's skills while efficiently helping to move the accounts forward.

Qualifications

• Minimum of 5 years of experience in paid search advertising, with a focus on retail media networks.
• Minimum of 3 years of experience in client facing roles.
• Proven track record of managing successful paid search campaigns for enterprise-level accounts and comfortable with topics such as budgeting, bidding, and testing methodology.
• Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients.
• Proficiency in paid search tools and technologies, including Google Ads, Bing Ads, and analytics platforms.
• Proven track record managing full-funnel paid media campaigns, including awareness, consideration, and conversion-stage tactics.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Experience leading and managing a team, with a focus on mentorship and professional development.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and internal teams.
• Ability to foster a collaborative and high-performing team environment.
• Ability to develop and implement strategic paid search plans that align with client objectives and drive business growth.
• Strong problem-solving skills and the ability to adapt to changing market conditions and client needs.

Additional Things That Will Impress Us

• You are an energetic and creative marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the marketing space.
• You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment.

What We Offer

• Healthcare, Dental, and Vision coverage
• 401K plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

We Support You Being You

• DEPT® is an equal opportunity employer (EOE).
• We believe our work is its best when our people feel safe and free to be themselves.
• We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle, or disabilities.

Additional Information

• The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling.
• This is a US Remote position.
• The anticipated salary range for this position is $110,000 - $120,000 USD.