Account Executive, WTVF

About the role

Join NewsChannel 5, the trusted news leader in Middle Tennessee, at one of the most exciting times in our station's history. We're expanding our impact in the Nashville market with a landmark new partnership that makes WNPX, branded as The Spot - Nashville 28, the exclusive local broadcast home of the Nashville Predators beginning with the 2026–27 NHL season. This transformative agreement brings free, over-the-air Predators hockey to fans across the region while creating powerful new advertising and sponsorship opportunities for local businesses. We're seeking a high-performing Account Executive who is passionate about helping businesses grow through innovative, multi-platform marketing solutions.

Responsibilities

• Sell advertising solutions to local and regional businesses and advertising agencies.
• Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide a return on their investment.
• Facilitate the customer’s ability to take advantage of the full array of digital marketing options available.
• Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers.
• Negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers.
• Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals.
• Perform client services, including but not limited to media avail negotiations, presentation preparation, delivery and execution, copywriting, credit applications, and collection of revenue due.
• Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring, and achieving key performance indicators and expected activity levels.
• Contribute to the creative development of campaigns through client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.
• Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
• Perform routine administrative functions of a media salesperson, including make-good resolutions, continuous update of CRM system with activity, account information, and pending revenue, and communicating with sales leadership regarding the status of accounts.
• Perform other duties as assigned.

Requirements

• BS/BA in a related discipline preferred or equivalent years of experience.
• Generally, 2+ years of proven sales success are preferred.
• Experience in strategic account management, broadcast ratings, and digital execution is preferred.

Qualifications

• Highly self-motivated and goal-focused.
• Highly creative and innovative thinker.
• Strong influencing, selling, and upselling skills.
• Effective teamwork and collaboration skills.
• Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals.
• Exceptional verbal and written communication skills.
• Outstanding presentation abilities (in person/virtual, small/large groups, all levels).
• Strong time management and organizational skills.
• Proficient with Microsoft Office (Word, Excel, and PowerPoint).
• Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g., Skype, WebEx, Zoom, or MS Teams).

Benefits

• Extensive Scripps Sales Process training.
• Uncapped sales commission.
• Monthly allowance for mileage and cell phone.
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits.
• Retail savings plan with company match.
• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program.

Pay

Details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

Schedule

Typical office and client sites.