Account Executive, WKBW

About the role

WKBW in Buffalo, NY is seeking a driven Account Executive to join our team. This role involves selling advertising solutions to local and regional businesses and advertising agencies, applying the Scripps Sales Process (SSP) to analyze customer needs, and delivering impactful marketing solutions that drive awareness, engagement, and revenue.

Responsibilities

• Sell advertising solutions to local and regional businesses and advertising agencies
• Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment
• Facilitate customers' ability to take advantage of the full array of digital marketing options available
• Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers
• Negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers
• Serve as a trusted advisor with new and existing clients, providing best-in-class customer service, growing accounts, and gaining additional business from referrals
• Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due
• Manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels
• Contribute to the creative development of campaigns through client communication and needs analysis, storyboard and concept creation, and assistance in production aspects
• Build and maintain strong client relationships, which may include entertaining prospective and existing clients
• Perform routine administrative functions of a media salesperson including make-good resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts
• Perform other duties as assigned

Requirements

• BS/BA in related discipline preferred or equivalent years of experience
• Generally 2+ years of proven sales success preferred
• Experience in strategic account management, broadcast ratings and digital execution preferred
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required

Qualifications

• Highly self-motivated and goal focused
• Highly creative and innovative thinker
• Strong influencing, selling and upselling skills
• Effective teamwork and collaboration skills
• Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals
• Exceptional verbal and written communication skills
• Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
• Strong time management and organizational skills
• Proficient with Microsoft Office (Word, Excel and PowerPoint)
• Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)

Skills

• Highly self-motivated and goal focused
• Highly creative and innovative thinker
• Strong influencing, selling and upselling skills
• Effective teamwork and collaboration skills
• Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals
• Exceptional verbal and written communication skills
• Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
• Strong time management and organizational skills
• Proficient with Microsoft Office (Word, Excel and PowerPoint)
• Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)

Benefits

• Uncapped sales commission
• Monthly allowance for mileage and cell phone
• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retail savings plan with company match
• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program

Pay

Annual Salary: $50,000.00 - 53000

Schedule

Full-time position