Account Executive, Technology & Consumer
About the role
We're seeking an Associate Account Executive or Account Executive to join our Technology & Consumer Communications team. This is an exciting opportunity for an emerging communications professional with prior agency or in-house experience who is passionate about storytelling, earned media and helping clients break through an increasingly competitive news environment.
About the Technology & Innovation Team
Orchestra’s Technology & Innovation practice comprises over 40 communications professionals who bring a unique campaign-style approach to strategic communications, combining expert strategy and nimble execution with the creativity and speed of a startup. We represent some of the biggest newsmakers defining the future of technology across consumer tech, fintech, climate, gaming, healthtech, media, urban innovation and education including NYU, LHH, and Akkodis.
Role Location
This role is based in our New York, N.Y. office on a hybrid basis, in-office 3 days per week.
Accountabilities & Qualifications
- Drive day-to-day execution across multiple client accounts while partnering closely with account leads to advance strategic communications programs.
- Develop creative, newsworthy story ideas, editorial calendars and proactive media opportunities that elevate client visibility beyond traditional announcements.
- Conduct thoughtful earned media outreach, build relationships with reporters and secure high-impact coverage across top-tier, trade and industry publications.
- Monitor the news cycle and identify timely opportunities to insert clients into relevant conversations and cultural moments.
- Draft high-quality client materials, including media pitches, press releases, briefing documents, messaging, fact sheets, media lists, thought leadership content and other communications deliverables.
- Conduct media research and analysis to inform communications strategies and identify new opportunities for clients.
- Help manage account workflow, timelines and client deliverables while collaborating across integrated account teams.
- Support client meetings, prepare agendas, capture meeting notes and contribute to presentations and strategic recommendations.
- Represent Orchestra's collaborative, entrepreneurial culture through proactive communication, strong project management and exceptional client service.
Essential Skills
- Approximately 1-3 years of experience supporting consumer brands in public relations, media relations, strategic communications or journalism; agency experience preferred.
- Demonstrated success developing and executing earned media campaigns and pitching reporters.
- Strong writing and storytelling skills, with experience creating media pitches, press materials, briefing documents and other client-facing communications.
- Excellent media instincts with the ability to identify emerging trends, develop creative angles and translate complex topics into compelling stories.
- Experience managing multiple priorities and deadlines in a fast-paced, client-service environment.
- Outstanding organizational skills and exceptional attention to detail.
- Excellent verbal and written communication skills with the ability to work effectively with colleagues, clients and members of the media.
- A collaborative mindset and eagerness to contribute to a growing, high-performing team.
- Experience working with technology, sports clients is strongly preferred but not required.
Work at Orchestra
Salary range (commensurate with experience and skills): - Associate Account Executive: $55,000 - $70,000 - Account Executive: $70,000 - $85,000