ACCOUNT EXECUTIVE OUTSIDE SALES

About the Role

This position focuses on selling and providing advertising and marketing services to new and existing accounts through various channels, including in-person meetings, mail, and telephone. You will prepare advertising materials for production and generate revenue from multiple sources such as Run of Paper (ROP) advertising, digital advertising, preprints, we-prints, cross-selling, events, and special sections.

Responsibilities

• Generate revenue from company products to meet or exceed departmental goals.
• Sell and service existing accounts while prospecting for new accounts through cold-calling, telemarketing, and promotions.
• Assist customers in developing advertising plans, including graphics and layout ideas.
• Meet deadlines for advertising copy and collaborate with colleagues across departments to improve efficiency and productivity.
• Maintain current and complete information on accounts.
• Ensure all advertising complies with WCI’s rates, contracts, policies, and legal standards.
• Follow established credit policies and assist with counter and telephone customers as needed.
• Support territory coverage and research/development of special sections and promotions.
• Utilize company marketing tools to generate revenue and prepare customer presentations.
• Suggest and implement improvements for departmental efficiency and operations.
• Maintain a "customer-first" environment with proactive internal and external service.
• Actively participate in the Great Game of Business and company training programs.
• Perform other job-related duties as assigned.

Qualifications

Behavior

• Self-motivated, positive, and resourceful with enthusiasm for the business.
• Perform responsibly with minimal supervision and practice discretion regarding confidentiality.
• Present a professional image to the public and align with Woodward Communications’ values, vision, mission, and ESOP culture.
• Maintain a valid driver’s license.

Skills

• Effective and persuasive communication with strong listening skills.
• Ability to interpret verbal and non-verbal language.
• Strong English and spelling skills with logical, detail-oriented, and creative thinking.
• Analyze information and handle sales objections.
• Good time management skills.

Knowledge

• College degree or equivalent successful career track with at least one year of experience in advertising, sales, marketing, or business.