Account Executive, In-House Agency
About This Role
This position within the In-House Agency (wellocreative.com) will drive revenue growth, customer engagement, and marketing efficiency through data-driven campaigns, dynamic content, and performance marketing strategies. This individual contributor will translate business priorities into scalable marketing programs, automated customer journeys, and measurable execution plans across channels. The person in this role will align marketing, creative, channel, analytics, technology, and risk partners to accelerate personalization, optimization, and enterprise-scale delivery. This position will improve campaign effectiveness through audience intelligence, experimentation, automation platforms, and continuous performance measurement.
This position follows a hybrid work schedule and can sit in Charlotte, NC or Minneapolis, MN. The Wells Fargo job profile is Senior Marketing Consultant.
In This Role, You Will
Performance Marketing: Drive performance marketing campaigns across paid, owned, and earned channels to achieve business outcomes
Marketing Strategy: Translate business priorities into strategies, briefs, and multichannel execution plans
Stakeholder Presentations: Present campaign strategies and creative recommendations tied to audience and business goals
Cross-Functional Alignment: Align marketing, creative, analytics, tech, and risk partners on execution
Audience Strategy: Develop audience segments, dynamic content, testing plans, and success metrics
Content Personalization: Guide scalable content and personalization across digital customer journeys
Marketing Automation: Enable marketing automation, content orchestration, and AI-enabled workflows
Campaign Experimentation: Lead experimentation across audiences, journeys, messaging, offers, and content variations
Performance Analytics: Analyze marketing performance and optimize spend, targeting, and conversions
Required Qualifications
4+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Desired Qualifications
Experience driving performance marketing campaigns across paid, owned, and earned channels
Experience translating business priorities into multichannel marketing strategies and plans
Experience presenting campaign recommendations supported by audience and performance data
Experience developing dynamic content, audience segmentation, and personalization programs
Experience using marketing automation and content orchestration platforms at scale
Experience analyzing campaign results and optimizing targeting, spend, and conversion
Office Locations & Pay Ranges
401 South Tryon Street - Charlotte, NC ($87,000 to $140,000)
600 South 4th Street - Minneapolis, MN ($96,000 to $154,000)
Pay Range
The pay range for this position is $87,000.00 - $154,000.00. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location.
Benefits
Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement
Posting End Date
25 Jul 2026
Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Recruitment and Hiring Requirements
Third-Party recordings are prohibited unless authorized by Wells Fargo.
Drug and Alcohol Policy
Wells Fargo maintains a drug-free workplace. Please see our Drug and Alcohol Policy to learn more.