Account Executive III, Sales

Responsibilities

• Drive linear (television) and digital advertising (programmatic, social media, and paid search) sales for WJBF-TV
• Establish linear and digital agency and direct client relationships in the Augusta market and surrounding territories
• Develop strategic plans and initiatives, quarterly & annually, to drive revenue and market share across all station platforms
• Continually prospect, develop and maintain new, non-traditional linear (broadcast television) and digital revenue opportunities
• Understand client needs and collaborate with internal teams to build customized, coordinated solutions while fostering long-term customer relationships and maintaining customer satisfaction
• Develop and present compelling sales pitches to clients, highlighting the value of our advertising offerings
• Implement strategies to consistently grow revenue and exceed revenue goals
• Negotiate advertising contracts and terms to meet both client objectives and company revenue goals
• Collaborate and relationship-build across various internal departments including: sales, marketing, traffic, finance as well as external (3rd party) vendors to ensure campaign effectiveness and execution
• Manage campaign execution and monitor performance, both traditional and non-traditional from pre-sell through post-recap
• Track activity, performance, and pipeline within CRM systems
• Meet and exceed sales targets, contributing to the overall growth and success of the company

Qualifications

• Bachelor’s degree in Business, Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
• Work effectively under the pressure of deadlines with meticulous attention to detail
• Exhibit self-motivation and the ability to work independently and as part of a team
• Demonstrate strong creative, organizational, planning, and prospecting skills
• Communicate effectively and courteously with co-workers and clients
• Proficient knowledge in Microsoft Suite (Word, Excel, Teams, PowerPoint, etc.)
• Outstanding presentation skills
• A minimum of one year of experience in broadcast television and digital platform sales
• Willingness to learn and grow marketing knowledge

Environmental and Physical Requirements

• The role of Broadcast Sales Account Executive is an in-office position that requires a combination of office-based tasks and client-facing activities
• In-office tasks typically involve sitting at a desk, working on a computer, making phone calls, and taking part in meetings
• Client-facing activities include attending meetings, giving presentations, and participating in industry events
• These occasions might involve traveling and spending a lot of time on your feet, but they offer great opportunities to connect and grow
• The ability to navigate various office equipment and software systems is essential for efficient communication and sales tracking
• The position may involve occasional lifting and moving of materials for presentations or events