Account Executive, Consumer & Brand

About the role

Burson has an immediate opening for an Account Executive to support two leading consumer personal care brands within the agency's Consumer & Brand practice.

Responsibilities

• Support day-to-day account and project management activities across two leading consumer personal care brands, ensuring deliverables are completed accurately, on time, and aligned with client expectations.
• Build knowledge of each brand's positioning, target audience, campaign priorities, competitive landscape, and evolving media environment across consumer health, beauty, wellness, and lifestyle communications.
• Aid in the development and execution of earned media strategies, including proactive pitching, media outreach, monitoring, and ongoing relationship management support.
• Draft and edit communications materials such as press releases, talking points, briefing materials, status updates, reports, presentations, media lists, and other client-ready documents under guidance from senior team members.
• Participate actively in internal and client meetings, contributing updates, ideas, and thoughtful input while continuing to build confidence in presenting to a variety of audiences.
• Maintain media coverage, track campaign performance, and compile coverage reports and analytics recaps to support ongoing client reporting needs.
• Assist in the planning and execution of media events, influencer activations, talent partnerships, and experiential campaigns that drive brand awareness and consumer engagement.
• Carefully coordinate product seeding, media and influencer mailers, event materials, and campaign logistics in support of product launches and brand initiatives.
• Conduct research and gather supporting materials for presentations, award submissions, trend tracking, and new business opportunities as needed.
• Coordinate timelines, meeting agendas, status trackers, and internal communications to support seamless account management across workstreams.
• Work closely with senior team members while also helping provide direction on select administrative or coordination tasks to junior support where appropriate.
• Contribute to a collaborative team environment that values accountability, creativity, initiative, and professional growth.

Requirements

• 2–3 years of experience in public relations, communications, media relations, or a related field; agency experience and consumer brand experience preferred.
• Previous experience supporting consumer, lifestyle, beauty, wellness, personal care, or CPG brands is preferred.
• Experience working on influencer marketing, experiential campaigns, earned media, or integrated communications programs is a plus.
• Undergraduate degree in Communications, Public Relations, Journalism, or related field preferred.
• Strong written and verbal communication skills, with the ability to tailor messaging across a variety of audiences and formats.
• Proven ability to manage multiple projects and priorities while maintaining strong attention to detail in a fast-paced environment.
• Demonstrated interest in earned media, influencer engagement, consumer storytelling, events, and integrated communications campaigns.
• Experience participating in client communications and contributing to day-to-day account management responsibilities with increasing ownership.
• Strong organizational, interpersonal, and relationship-building skills with a proactive, solutions-oriented mindset.
• Ability to work both independently and collaboratively across teams and levels.
• Proficiency with Microsoft Office Suite; familiarity with media monitoring and database tools such as Cision and Muck Rack is a plus.
• Enthusiasm for learning, taking initiative, and contributing to a team that values quality, accountability, and development.

Qualifications

• Availability to work from New York, where the client, events, and key in-person responsibilities are centered.

Skills

• Public Relations
• Communications
• Media Relations
• Influencer Marketing
• Experiential Campaigns
• Earned Media
• Integrated Communications

Benefits

Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome

The base salary for this position at the time of this posting may range between: $35,000—$75,000 USD