Account Executive

General Responsibilities

The Account Executive assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations.

Account Executives are in direct contact with the Client and are responsible for representing the Agency’s core values while fostering a strong relationship with both Clients and internal teams on a daily basis.

Coordinates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements in a way that demonstrates creativity and business logic, in addition to being on time and on budget.

Keeps the Sr. Account Executive and Account Supervisor updated on both internal and external initiatives on a regular basis

Lead, organize, activate and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans

Responsible for the ongoing tactical execution of print, broadcast, digital, social and in-store ever-green & promotional campaigns, inclusive of communication with the Client

Aids in the development of marketing and advertising strategies and plans, including gathering and analyzing client, industry and competitor information.

Train and provide accurate direction to Account Coordinators & Jr. Account Executives. Lead project executions, managing timelines, processing job orders, working collaboratively across Agency departments to meet Client deliverable

Updates and manages internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way

Attends relevant internal and Client meetings and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders

Quality Assurance of Client assets for job processing (ad unit specs, copy, images, files, scripts, storyboards, spots, approvals, versioning and legal compliance).

Proofs all Client facing documents published by the Agency

Possess/portrays a strong positive, professional attitude at all times and work effectively in a team environment

Project Management

Collaborates with multiple Agency teams (Creative, Media, Traffic, Studio, Social, Digital) to identify deliverables, assess scope, build timelines, define processes and assign stakeholders

Manage internal and external status documents to track project process

Troubleshoots tight deadlines and holds others accountable for deliverable

Communicates progress and challenges in a timely and succinct way

Open creative jobs inclusive of briefs, mandatory inclusions, budgets, brand tone, campaign objectives and timelines/go live dates

Activate change logs and revisions in a timely and accurate manner

Sets up and activates broadcast and social content shoots with producers, creative and studio team

Maintains production timetables and ensures each milestone is met and addressed, keeping Clients and internal teams apprised of process and timeline ramifications. Ensures all creative has passed through proper approval and legal channels prior to implementation

Creates and maintains project budgets and billing documents

Integrated Campaign Development

Conducts and compiles industry and competitive research

Works with Media Planning and the Account Team in development of monthly, quarterly and annual integrated media plans

Maintains estimates and billing with Account Coordinator to ensure accuracy and timely invoicing

Provides nightly updates informing Account Supervisor of top level status of Client deliverables and key initiative

Aids in market analysis including, but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance

Participates in brainstorming sessions with Strategy & Creative teams

Requirements

Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.

2-3+ years experience as an Account Executive or related role in an advertising or marketing agency

Exposure to Agency & Account Services highly preferred.

Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.

Understanding of the Client’s industry and business.

Ability to build relationships and gain trust.

Keen attention to detail and strong communication skills.

Ability to communicate with people at all levels of the organization.

Ability to develop detailed plans and assist in running team meetings, identify and resolve issues and manage risk

Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels

Strong sense of urgency and commitment to get the job done quickly and with high quality

Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems

Excellent organizational and time management skills

Positive outlook and good interpersonal skills

A “DO IT NOW” mentality