Account Executive

About the role

TEGNA Inc. (NYSE: TGNA) is a leading provider of local news and services. We are seeking a highly motivated Account Executive to join our team. The role involves driving revenue growth through the sale of digital and television media solutions.

Responsibilities

• Drive sales by identifying and securing new business opportunities across multiple digital channels, including streaming, online video and display, and content marketing solutions.
• Develop and nurture long-term relationships with clients, ensuring their marketing needs are met and identifying areas for upselling and cross-selling additional services.
• Provide consultative solutions to clients by understanding their business goals, analyzing market trends, and recommending tailored marketing strategies that drive results.
• Research industry trends and competitor offerings to develop a robust pipeline of prospective clients and stay ahead of market shifts.
• Craft compelling sales presentations and proposals that showcase the value of our media offerings, using data and insights to communicate potential ROI.
• Collaborate with internal teams to ensure successful campaign execution, monitoring performance, and optimizing for maximum effectiveness and client satisfaction.
• Regularly review and report on sales targets, campaign performance, and key metrics to clients and internal stakeholders.
• Work closely with the account management, and product teams to align on campaign strategies, creative assets, and ad placements that meet clients’ needs.
• Strategically use CRM and prospecting tools to manage and achieve quotas as it pertains to activity metrics and revenue goals.

Qualifications

• A strong understanding of digital marketing channels and industry trends, including programmatic, streaming media, display, video, social, and content marketing.
• Excellent communication, negotiation, and presentation skills.
• The ability to interpret data and analytics to provide actionable insights.
• A self-motivated individual with a passion for sales and digital media.
• Proficiency in CRM software and Microsoft Office Suite; familiarity with ad management tools is a plus.

Preferred Skills

• Experience in working with business owners and/or agency clients.
• Knowledge of streaming and digital media.
• Familiarity with tools like Google Analytics, DSPs, and SSPs.

Benefits

• Comprehensive benefits package including medical, dental, vision, disability, life insurance, and 401(k) matching.
• Access to virtual doctor's appointments and therapy sessions through Teladoc and Spring Health.
• Flexible PTO and nine paid holidays.

Pay Range

$70,000 - $120,000 USD

Schedule

Full-Time

Location

Norfolk, VA