Account Executive

About the role

The Times-Tribune, a subsidiary of MediaNews Group, is seeking an Account Executive to join the team. The Account Executive is responsible for the sales and development of digital marketing campaigns for target businesses and organizations.

Responsibilities

• Proactively prospect, qualify, grow, and maintain all sales activities, from lead generation through close in an assigned territory or category
• Possess a thorough knowledge of print and digital product portfolios; use that knowledge to overcome customer objections
• Develop prospecting leads using a variety of sources, including digital, radio, TV, and direct mail
• Understand and demonstrate the value our print and digital products have over the competition to new and current advertisers
• Analyze how the competition sells their products and services, including rates and specials
• Maintain records of products sold and identify ways to increase advertiser spend
• Create marketing presentations and solution-based proposals based on information provided by the customer
• Stay current on trends in the newspaper industry (including print, digital, and other platforms)
• Interpret key sales metrics and develop strategies to reach sales success
• Collaborate with appropriate departments to create compelling media solutions for advertisers
• Manage a sales pipeline consistently through CRM
• Provide reliable forecasts and revenue projections; meet or exceed all performance metrics and sales quotas
• Own the entire sales and retention cycle for each campaign, working with the assigned account analyst, client services, and the ad operations team
• Complete post-sale paperwork, including detailed insertion order instructions

Requirements

• A proven track record of success driving revenue (e.g., ability to capture and close the deal)
• Excellent presentation, negotiation, and customer relationship skills
• Strong organizational skills and the ability to handle multiple priorities
• The ability to work in a fast-paced, deadline-oriented, dynamic environment
• A professional, outgoing, and friendly demeanor with the ability to adapt sales techniques
• Proficiency at personal goal setting and a drive to exceed goals
• Analytical skills required for data-driven summary reports on campaign performance
• Proficiency in Outlook, Excel, Word, and PowerPoint
• Solid experience with SEO/SEM advertising sales and account management

Qualifications

• High school diploma or equivalent
• Minimum of 3 years of relevant experience in advertising sales or related field
• Experience with digital marketing tools and platforms
• Ability to travel occasionally for work assignments, in-person training sessions, and meetings
• Valid driver's license and reliable transportation
• Willingness to undergo a full pre-employment background check and MVR

Skills

• Strong communication and interpersonal skills
• Ability to work independently and as part of a team
• Knowledge of digital marketing and advertising principles
• Proficiency in Microsoft Office Suite

Benefits

“4x Built In Best Places to Work Winner - 2023-2026”

Pay

Competitive salary commensurate with experience

Schedule

Variable schedule to accommodate business needs