Account Executive

About the role

As an Account Executive (AE), you will be tasked with generating sales of electricity, natural gas, renewable energy and related energy services to Commercial and Industrial prospects and customers in Western Canada.

Responsibilities

• Identify and qualify new prospects, make sales calls/visits to new and existing clients, sell the full value of Direct Energy’s products and services with customers within your designated sales territory.
• Develop a territory in the commercial and industrial market segment in Western Canada.
• Deliver agreed sales targets in terms of overall gross margin, customer numbers, and energy volumes in the industrial and commercial market segment.
• Prospect and establish a network of new large commercial and industrial accounts daily.
• Generate leads using digital and AI tools, followed up with direct outreach via phone calling, email/messaging, and networking with industry associations.
• In-person meetings with customers to understand their energy requirements, develop proposals and presentations that will drive energy sales, and provide customers with product, pricing, and contract information that aligns with their energy management goals.
• Help customers understand risks inherent in energy markets so they can make an informed decision on their energy purchasing.
• Close contracts and submit to internal teams for processing. Follow-up and ensure contracts are reported correctly in the CRM system to ensure you earn your full commissions.
• Manage prospecting activity/lead generation, grow your opportunity pipeline, manage accounts through the sales cycle, and track all closed deals (Wins and Losses).
• Utilize CRM to identify cross-sell opportunities and various other sales campaigns.
• Aid customers with their ongoing energy management goals and maintain a strong understanding of Canadian energy markets and factors impacting energy prices and customers' budgets.
• Remain current on the competition and market conditions.
• Collaborate with internal teams across functions including Marketing, Sales Operations, Systems implementations, Legal, Credit, and Product development.
• Work collaboratively with internal teams across functions including Marketing, Sales Operations, Systems implementations, Legal, Credit, and Product development.
• Travel within the assigned territory or segment, with some travel in North America to other NRG offices or customer locations up to 4 times per year.

Requirements

• Minimum of Bachelor’s degree from an accredited college or university in Economics, Commerce, Finance, Computer Science, Math, or minimum of 3 years of experience in Natural Gas, Electricity, and/or Renewable marketplace.
• An established network of large commercial or industrial accounts within Alberta and Canada.
• Ability to learn what a customer needs with strong communications and negotiating skills.
• Experience in direct/outside sales and marketing consultative selling.
• Strong understanding of Canadian deregulated electricity, natural gas, and/or renewable energy markets as well as Regulated distribution tariffs and costs.
• Existing relationships with C&I customer base.
• Proven “hunter” that identifies and closes commodity transactions.
• Experience negotiating large complex energy agreements with customers and working with internal stakeholders for input and guidance.
• Excellent product and customer knowledge to educate customers on pricing and application of competitive advantages to meet or exceed customer needs.
• Strong commercial skills and proven ability to exceed assigned prospecting and sales quotas.
• AI literate, proficient in Excel, PowerPoint.
• Ability to articulate a sales pitch.
• Strong interpersonal communication, presentation, and negotiating skills.
• Ability to learn and grow by your own initiative - ask questions and develop oneself within the industry utilizing internal training platforms, Sales Leadership, internal teams, and continue development throughout career.
• Ability to work independently in a remote work environment with dispersed teams and support.
• Detail-oriented with strong organization and follow-through skills.
• Ability to sell to C-level as well as meet the needs and requirements of Operations and Accounting Teams with customers.
• Driven, self-directed, and hard-working individual with high standards for self and others.
• Positive professional demeanor and appearance to act as a positive representative of the company in front of clients and in the local business community, as needed.
• A high business acumen outside of the energy industry and understanding of financial statements of customers and factors impacting our customer's business and operations.
• Understand how customers and various industries use energy and major challenges they face today.