Account Executive
CBS News and Stations · West Sacramento, CA · 1 wk ago
On-siteBusiness Development$80k–$100k/yrFull-time
About the role
This is not a maintenance role. This is a growth role built for a broadcast-experienced seller who is capable of doing it all — someone who has spent time in local TV, knows how to maximize opportunities, and is hungry to excel as a multi-screen, multi-market powerhouse.
Responsibilities
- Hunt — hard. Prospect relentlessly across local, regional, and national categories. New-to-station and non-traditional revenue is your primary mandate.
- Sell all screens. Drive revenue across CBS O&O broadcast, Paramount+ and Pluto TV — in a single, integrated pitch.
- Go multi-market. Leverage the full 17-market CBS O&O footprint to bring advertisers a scaled broadcast solution to reach audiences across any & all markets.
- Build, don't inherit. Develop direct client and agency relationships from the ground up. Own your pipeline and your outcomes.
- Packgage custom solutions — tentpole programs, sports integrations, streaming packages, sponsorships — tailored to client business objectives, not just available inventory.
- Own your numbers. Manage quarterly and annual account plans, forecast accurately, and hit your monthly and quarterly revenue goals.
- Stay ahead of the market. Know the linear and streaming landscape. Understand where categories are investing and why. Bring category intelligence into every client conversation.
- Represent WCBS-TV at client meetings, presentations, and station events.
Requirements
- 2+ years of local broadcast experience, multi-platform, or local media advertising sales with a verifiable track record of hitting or exceeding revenue goals.
- Strong consultative selling skills with the ability to build lasting client partnerships.
- Experience working with both advertising agencies and direct clients.
- Outstanding presentation, negotiation, and closing skills.
- Excellent written and verbal communication skills.
- Ability to manage a high-volume, fast-paced book of business with professionalism and precision.
- Valid CA driver's license.
Qualifications
- Bachelor's degree preferred.
- Proficiency with WideOrbit, Strata, Salesforce, and Microsoft Excel.
Skills
- Experience selling streaming, digital, or OTT inventory in addition to linear television.
- Familiarity with Paramount+, Pluto TV, or FAST/AVOD platform sales.
- Experience selling multi-market or national broadcast packages.
Benefits
- Affordable health care plans.
- Dental and vision insurance.
- 401(k) retirement savings plan.
- Disability benefits.
- Tuition assistance program.
- Flexible vacation policy.
- Professional development opportunities.
Pay
Hiring Salary Range: $80,000.00 - 100,000.00. The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.
Schedule
Full-time position.