Jobs · Business Development · Texas

Account Executive

CBS News and Stations · Fort Worth, TX · 2 wk ago
On-siteBusiness DevelopmentFull-time

About the role

CBS Texas - KTVT/KTXA is the CBS owned-and-operated station in the nation’s fastest growing media market, and together with Paramount+ and the full CBS Stations portfolio, we give advertisers something rare: reach that spans every screen, every daypart, and every device.

Responsibilities

  • Hunt — hard. Prospect relentlessly across local, regional, and national categories. New-to-station and non-traditional revenue is your primary mandate. You don't wait for the phone to ring.
  • Sell all screens. Drive revenue across CBS O&O broadcast, Paramount+ and Pluto TV — in a single, integrated pitch.
  • Go multi-market. Leverage the full 17-market CBS O&O footprint to bring advertisers a scaled broadcast solution to reach audiences across any & all markets.
  • Build, don't inherit. Develop direct client and agency relationships from the ground up. Own your pipeline and your outcomes.
  • Think like a strategist. Package custom solutions — tentpole programs, sports integrations, streaming packages, sponsorships — tailored to client business objectives, not just available inventory.
  • Own your numbers. Manage quarterly and annual account plans, forecast accurately, and hit your monthly and quarterly revenue goals.
  • Stay ahead of the market. Know the linear and streaming landscape. Understand where categories are investing and why. Bring category intelligence into every client conversation.
  • Collaborate to win. Partner with Integrated Marketing, Account Management, Traffic, and to deliver seamless, high-impact campaigns from pre-sale through post-recap.
  • Stay sharp. Keep a pulse on marketplace trends, category dynamics, and the evolving linear and streaming landscape.
  • Represent KTVT-TV at client meetings, presentations, and station events.

Requirements

  • 2+ years of local broadcast experience, multi-platform, or local media advertising sales with a verifiable track record of hitting or exceeding revenue goals.
  • Real hunger—you prospect, you pitch, you close. You don’t wait for business to come to you.
  • Strong consultative selling skills with the ability to build lasting client partnerships.
  • Experience working with both advertising agencies and direct clients.
  • Outstanding presentation, negotiation, and closing skills.
  • Excellent written and verbal communication skills.
  • Ability to manage a high-volume, fast-paced book of business with professionalism and precision.

Qualifications

  • Bachelor's degree preferred.
  • Proficiency with WideOrbit, Strata, Salesforce, and Microsoft Excel.

Skills

  • Experience selling streaming, digital, or OTT inventory in addition to linear television.
  • Familiarity with Paramount+, Pluto TV, or FAST/AVOD platform sales.
  • Experience selling multi-market or national broadcast packages.

Benefits

Attractive compensation and comprehensive benefits packages. Generous paid time off. Exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams. Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.

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