Account Director / Strategist

About the role

Vital is seeking an Account Director / Strategist to lead and manage accounts, build strong client relationships, and implement effective digital marketing strategies. The ideal candidate will have 2+ years of experience strategizing, executing, measuring, and reporting on successful digital marketing strategies.

Responsibilities

• Oversees the overall success (meeting goals and objectives) of an account, including all the clients, projects, and retainers within that account.
• Builds a strong working relationship with the client.
• Proactively recommends new ideas and strategies to grow accounts with clients.
• Responds with detailed answers to client and AM questions about strategy best practices.
• Capable of having difficult discussions with the client around budget, hours, and scope of projects.
• Maintains an in-depth knowledge of client’s business, industry + competition.
• Pitches + defends agency work, concepts, and proposals.
• Handles project setup by determining the right steps/process for complex projects.
• Ensures quality assurance by making sure that deliverables are on brand and achieve client goals.
• Presents reports to the client in a monthly meeting.
• Runs kick-off meetings and quarterly calendar meetings to set and maintain strategy and direction to meet clients goals and objectives.
• Keeps track of sales and account growth.
• Works closely with the account management team to over-deliver on client accounts and build strong, lasting relationships.
• Stays informed about digital marketing industry developments and be able to utilize these developments to your clients’ benefit.
• Works with our awesome designers, developers, copywriters, photographers, and other media-production specialists to get projects done on time and on budget.

Skills & Requirements

• Have 2+ years of experience strategizing, executing, measuring, and reporting on successful digital marketing strategies.
• Be process-focused, with the ability to participate in multiple complex projects at once.
• Be a team player who is prepared to work closely with a creative team.
• Have excellent client management skills and exceptional attention to detail.
• Have experience in Google Docs, Sheets, and Slides as well as Microsoft Word, Excel, and Powerpoint.
• Be comfortable with WordPress.
• Have experience using Google Analytics to track and measure performance.
• Have experience using marketing automation tools such as HubSpot, Pardot, Marketo, Act-On, Eloqua, or Infusionsoft.
• Have experience using other digital marketing tools such as SEMRush, AHrefs, Moz, Sprout Social, Buffer, MailChimp, Constant Contact, Hotjar and so on.

Bonus Points, But Not Required

• Inbound marketing certified (via HubSpot).
• HubSpot certified.
• Google Analytics certified.
• Google Ads certified.

Benefits

• Competitive Salary.
• Health Benefits.
• SIMPLE IRA.
• Great Perks – Read all about ’em →
• Flexible Work from Home Schedule: Fluid workday hours (we just ask that you find time for 8 hours of work).
• Freedom to choose a hybrid WFH and/or in-office schedule.