Account Director, Senior Living

Responsibilities

• Serve as the senior-level point of contact for client relationship
• Develop strategic marketing plans tailored to each client’s business goals, ensuring alignment with performance metrics
• Regularly assess client KPIs, providing data-driven insights and recommendations to optimize the marketing program
• Proactively identify opportunities for growth, upselling, and cross-selling additional services based on client needs
• Lead quarterly business reviews (QBRs) and performance presentations, highlighting progress, areas for improvement, and future initiatives
• Drive internal teams (paid media, SEO, content, marketing automation, creative, development, analytics) to ensure timely execution of work
• Develop clear timelines, deliverable schedules, and action plans to ensure all tasks are completed on time
• Encourage teams effectively to resolve roadblocks, ensuring deadlines are met without sacrificing quality
• Ensure seamless execution of marketing campaigns, troubleshooting issues proactively and ensuring swift resolution
• Support the team in maintaining project documentation, status reports, and updates for both internal and external stakeholders
• Maintain a strong understanding of industry trends, marketing best practices, and emerging technologies to continuously enhance client strategies
• Act as the bridge between clients and internal teams, ensuring both sides have the necessary information to execute effectively
• Provide clear, concise feedback to creative, media, and development teams to ensure client expectations are met
• Lead internal strategy meetings, fostering collaboration and accountability across teams
• Contribute to proposals and pitches when needed

Qualifications and Experience

• 7+ years of experience in digital marketing account management, client service, or related roles — preferably in an agency environment
• Background in senior living preferred, with an understanding of industry challenges and trends
• Proven track record of managing marketing campaigns with a focus on lead generation, conversion optimization, and ROI
• Exceptional organizational skills with the ability to manage multiple clients, projects, and deadlines simultaneously
• Strong leadership abilities, with experience managing cross-functional teams and pushing for results
• Excellent communication skills, both verbal and written, with the ability to present data-driven insights in a compelling manner
• Proficiency in project management tools and analytics platforms (Google Analytics, Looker, etc.)
• Ability to think critically, problem-solve quickly, and proactively suggest solutions to challenges
• High level of attention to detail and accountability for results