Account Director
mdg · Virginia, MN · 1 mo ago
Hybrid$85k–$100k/yrFull-time
We need to output HTML fragment with sections: About the role? Actually the posting includes "About Us", "Summary", "Essential Duties & Responsibilities", "Education & Experience", "Travel Requirements", "What We Offer", "Diversity Commitment". We need to use headings for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. However we must only include sections when posting has real specific content. We need to map content to these headings.
We have:
- About Us: could map to "About the role"? Actually "About Us" is company description, not role. The instruction says use
for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. However we must only include sections when posting has real specific content. We need to map content to these headings.
We have:
- About Us: could map to "About the role"? Actually "About Us" is company description, not role. The instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should use those exact headings when appropriate. We have content for responsibilities (Essential Duties & Responsibilities). We have qualifications (Education & Experience). We have benefits (What We Offer). We have pay (Salary range). We have schedule (hybrid schedule, work in-office/show-site 2-3 days per week). Travel requirements maybe part of schedule? Could include under Schedule or separate? Not required.
We should not repeat job title as heading. No Job ID.
We need to preserve all substantive information, remove boilerplate like Diversity Commitment? Actually Diversity Commitment is EEO boilerplate; we should remove it. Also remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. So we should omit Diversity Commitment section.
Also remove "About Us"? That's not exactly role but could be considered "About the role"? Might be okay to keep as "About the role" but content is about company. Might be considered relevant. The instruction: "include a section ONLY when the posting has real, specific content for it". About Us is specific content about company, but heading "About the role" maybe not exact match but we can use it. Could also omit if not matching. But we likely should include an "About the role" section with the summary paragraph? Actually there is a "Summary" paragraph describing role. That could be used for About the role. So we can put the Summary under About the role
. Then Responsibilities under Responsibilities
. Then Requirements/Qualifications under Qualifications
(or Requirements). Benefits under Benefits
. Pay under Pay
. Schedule under Schedule
. Travel maybe part of Schedule.
We must not create sections with filler like "not specified". We have actual content for each.
Now we need to format lists with - for any list of duties/requirements/benefits. So we need to turn bullet points into lists.
Let's extract content.
About the role (Summary): "The Account Director is the client's lead point of contact and the person accountable for how well marketing strategy translates into an executed, high-performing campaign. The account strategist sets the client's overarching marketing strategy; the Account Director partners with them closely, brings a marketing-fluent point of view to every client conversation, and owns turning that strategy into creative direction, campaign execution, and measurable results. They lead the internal account team responsible for delivering the work, hold the team and the output to a marketing bar, not just a production schedule, and are accountable for the performance and profitability of every account in their portfolio. This position supports our Client Services group under our Sales team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 2-3 days per week. The ideal candidate will be based out of any of the following locations: Alexandria, VAWashington, DCChicago, ILSan Diego, CA"
Note: The hybrid schedule and location info maybe belong to Schedule and maybe location not needed. But we can keep in About the role.
Responsibilities: Under "Essential Duties & Responsibilities" there are several bullet-like paragraphs each starting with a bold heading? Actually they are sections: Marketing Direction & Campaign Execution, Client & Account Ownership, Team Leadership, Financial & Operational Stewardship. Each contains multiple sentences. We need to turn each duty into list items? The instruction: Use
- for any list of duties/requirements/benefits. So we should create a list where each duty is a list item. Could break each bullet heading as separate list item with its content.
Let's extract:
Marketing Direction & Campaign Execution:
- Partner with the account strategist to bring the client's marketing strategy to life day to day, acting as the client's go-to on how that strategy shows up in the work.
- Lead client presentations and meetings, translating strategy into a clear point of view the client can act on.
- Direct primary and secondary research and persona development, feeding findings back to the account strategist to sharpen strategic and tactical plans.
- Guide the creative team through brand identity, concept, and message platform development, checking every deliverable against the client's strategy before it goes out.
- Build campaign performance benchmarking and reporting, monitor results, and flag course corrections to the account strategist.
Client & Account Ownership:
- Own the client relationship as mdg's lead point of contact, managing accounts autonomously and staying ahead of client needs.
- Lead campaign kickoffs, new client onboarding, and all other client meetings.
- Draft scopes of work and budgets for account strategist approval ahead of client presentation.
- Send weekly updates to clients and the account strategist on job status, production schedule, and performance.
- Represent mdg at client events on-site, directing research, press, social content, and photo/video capture as needed.
Team Leadership:
- Set the internal account team's roles and expectations at kickoff, and lead the team through delivery.
- Own the production schedule and campaign timeline, keeping the team's output on-strategy, high-quality, and on time.
- Review all creative and copy for strategic and brand consistency before anything reaches the client.
- Mentor junior account team members; where applicable, manage direct reports and participate in hiring.
Financial & Operational Stewardship:
- Own budget tracking, billing reconciliation, and resource allocation for each account, flagging risks or opportunities to the account strategist.
- Approve project estimates, manage invoicing and POs, and open/close projects in WMJ.
- Deliver weekly client reports to circle leaders; on the first Friday of each month, send to ownership with circle leaders cc'd.
Education & Experience (Qualifications):
- Minimum of 3 years of marketing experience required.
- 5+ years marketing experience strongly preferred.
- Master’s degree in related field (business or marketing) may be used in lieu of one year of required experience.
- Marketing agency, B2B event and/or association experience preferred.
- Bachelor’s degree in related field (in marketing, public relations, communications, psychology or general business) preferred.
Travel Requirements: Travel up to 25% (maybe include under Schedule or separate). We'll include under Schedule maybe as bullet.
What We Offer (Benefits):
- Medical, Dental, Vision Insurance
- Tuition Reimbursement
- Paid Parental Leave
- Life, Accident and Disability
- Retirement with Company Match
- Paid Time Off
- Salary range of $85,000-$100,000 based upon experience
- Eligible for an annual bonus of up to 5% of the base salary
But note Salary range and bonus maybe belong to Pay section. The instruction: Use
for Pay section. So we should separate Pay: Salary range and bonus. Benefits: other benefits.
Thus:
Benefits:
- Medical, Dental, Vision Insurance
- Tuition Reimbursement
- Paid Parental Leave
- Life, Accident and Disability
- Retirement with Company Match
- Paid Time Off
Pay:
- Salary range of $85,000-$100,000 based upon experience
- Eligible for an annual bonus of up to 5% of the base salary
Schedule:
- Hybrid schedule: work in-office and/or show-site 2-3 days per week.
- Travel up to 25%
We also have location info: "The ideal candidate will be based out of any of the following locations: Alexandria, VAWashington, DCChicago, ILSan Diego, CA". This could be part of About the role or maybe separate but not required heading. Could include in About the role as a sentence.
We must not include boilerplate like Diversity Commitment.
Now produce HTML fragment:
About the role
... (summary paragraph plus location sentence)
Responsibilities
- ...
...
Qualifications
- ...
...
Benefits
- ...
...
Pay
- ...
...
Schedule
- ...
...
Make sure to preserve all info. Ensure no extra spaces.
Let's craft the About the role paragraph: combine summary and location.
Summary: "The Account Director is the client's lead point of contact and the person accountable for how well marketing strategy translates into an executed, high-performing campaign. The account strategist sets the client's overarching marketing strategy; the Account Director partners with them closely, brings a marketing-fluent point of view to every client conversation, and owns turning that strategy into creative direction, campaign execution, and measurable results. They lead the internal account team responsible for delivering the work, hold the team and the output to a marketing bar, not just a production schedule, and are accountable for the performance and profitability of every account in their portfolio. This position supports our Client Services group under our Sales team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 2-3 days per week. The ideal candidate will be based out of any of the following locations: Alexandria, VA, Washington, DC, Chicago, IL, San Diego, CA."
Note original had "Alexandria, VAWashington, DCChicago, ILSan Diego, CA" missing commas; we can add commas for readability but must preserve info. Adding commas is okay as not inventing? It's just formatting; should be fine.
Now Responsibilities list items: need to capture each bullet.
I'll create list items for each bullet under each heading? Actually we could make one list with all duties; but better to group under headings? The instruction only says use - for any list of duties/requirements/benefits. It doesn't forbid headings inside list. But we can just make a flat list of all duties. However we might lose grouping but still preserve all info. It's okay.
Let's create list items:
- Partner with the account strategist to bring the client's marketing strategy to life day to day, acting as the client's go-to on how that strategy shows up in the work.
- Lead client presentations and meetings, translating strategy into a clear point of view the client can act on.
- Direct primary and secondary research and persona development, feeding findings back to the account strategist to sharpen strategic and tactical plans.
- Guide the creative team through brand identity, concept, and message platform development, checking every deliverable against the client's strategy before it goes out.
- Build campaign performance benchmarking and reporting, monitor results, and flag course corrections to the account strategist.
- Own the client relationship as mdg's lead point of contact, managing accounts autonomously and staying ahead of client needs.
- Lead campaign kickoffs, new client onboarding, and all other client meetings.
- Draft scopes of work and budgets for account strategist approval ahead of client presentation.
- Send weekly updates to clients and the account strategist on job status, production schedule, and performance.
- Represent mdg at client events on-site, directing research, press, social content, and photo/video capture as needed.
- Set the internal account team's roles and expectations at kickoff,
About the role
. Then Responsibilities underResponsibilities
. Then Requirements/Qualifications underQualifications
(or Requirements). Benefits underBenefits
. Pay underPay
. Schedule underSchedule
. Travel maybe part of Schedule. We must not create sections with filler like "not specified". We have actual content for each. Now we need to format lists with- for any list of duties/requirements/benefits. So we need to turn bullet points into lists.
Let's extract content.
About the role (Summary): "The Account Director is the client's lead point of contact and the person accountable for how well marketing strategy translates into an executed, high-performing campaign. The account strategist sets the client's overarching marketing strategy; the Account Director partners with them closely, brings a marketing-fluent point of view to every client conversation, and owns turning that strategy into creative direction, campaign execution, and measurable results. They lead the internal account team responsible for delivering the work, hold the team and the output to a marketing bar, not just a production schedule, and are accountable for the performance and profitability of every account in their portfolio. This position supports our Client Services group under our Sales team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 2-3 days per week. The ideal candidate will be based out of any of the following locations: Alexandria, VAWashington, DCChicago, ILSan Diego, CA"
Note: The hybrid schedule and location info maybe belong to Schedule and maybe location not needed. But we can keep in About the role.
Responsibilities: Under "Essential Duties & Responsibilities" there are several bullet-like paragraphs each starting with a bold heading? Actually they are sections: Marketing Direction & Campaign Execution, Client & Account Ownership, Team Leadership, Financial & Operational Stewardship. Each contains multiple sentences. We need to turn each duty into list items? The instruction: Use
- for any list of duties/requirements/benefits. So we should create a list where each duty is a list item. Could break each bullet heading as separate list item with its content.
Let's extract:
Marketing Direction & Campaign Execution:
- Partner with the account strategist to bring the client's marketing strategy to life day to day, acting as the client's go-to on how that strategy shows up in the work.
- Lead client presentations and meetings, translating strategy into a clear point of view the client can act on.
- Direct primary and secondary research and persona development, feeding findings back to the account strategist to sharpen strategic and tactical plans.
- Guide the creative team through brand identity, concept, and message platform development, checking every deliverable against the client's strategy before it goes out.
- Build campaign performance benchmarking and reporting, monitor results, and flag course corrections to the account strategist.
Client & Account Ownership:
- Own the client relationship as mdg's lead point of contact, managing accounts autonomously and staying ahead of client needs.
- Lead campaign kickoffs, new client onboarding, and all other client meetings.
- Draft scopes of work and budgets for account strategist approval ahead of client presentation.
- Send weekly updates to clients and the account strategist on job status, production schedule, and performance.
- Represent mdg at client events on-site, directing research, press, social content, and photo/video capture as needed.
Team Leadership:
- Set the internal account team's roles and expectations at kickoff, and lead the team through delivery.
- Own the production schedule and campaign timeline, keeping the team's output on-strategy, high-quality, and on time.
- Review all creative and copy for strategic and brand consistency before anything reaches the client.
- Mentor junior account team members; where applicable, manage direct reports and participate in hiring.
Financial & Operational Stewardship:
- Own budget tracking, billing reconciliation, and resource allocation for each account, flagging risks or opportunities to the account strategist.
- Approve project estimates, manage invoicing and POs, and open/close projects in WMJ.
- Deliver weekly client reports to circle leaders; on the first Friday of each month, send to ownership with circle leaders cc'd.
Education & Experience (Qualifications):
- Minimum of 3 years of marketing experience required.
- 5+ years marketing experience strongly preferred.
- Master’s degree in related field (business or marketing) may be used in lieu of one year of required experience.
- Marketing agency, B2B event and/or association experience preferred.
- Bachelor’s degree in related field (in marketing, public relations, communications, psychology or general business) preferred.
Travel Requirements: Travel up to 25% (maybe include under Schedule or separate). We'll include under Schedule maybe as bullet.
What We Offer (Benefits):
- Medical, Dental, Vision Insurance
- Tuition Reimbursement
- Paid Parental Leave
- Life, Accident and Disability
- Retirement with Company Match
- Paid Time Off
- Salary range of $85,000-$100,000 based upon experience
- Eligible for an annual bonus of up to 5% of the base salary
But note Salary range and bonus maybe belong to Pay section. The instruction: Use
for Pay section. So we should separate Pay: Salary range and bonus. Benefits: other benefits. Thus: Benefits: - Medical, Dental, Vision Insurance - Tuition Reimbursement - Paid Parental Leave - Life, Accident and Disability - Retirement with Company Match - Paid Time Off Pay: - Salary range of $85,000-$100,000 based upon experience - Eligible for an annual bonus of up to 5% of the base salary Schedule: - Hybrid schedule: work in-office and/or show-site 2-3 days per week. - Travel up to 25% We also have location info: "The ideal candidate will be based out of any of the following locations: Alexandria, VAWashington, DCChicago, ILSan Diego, CA". This could be part of About the role or maybe separate but not required heading. Could include in About the role as a sentence. We must not include boilerplate like Diversity Commitment. Now produce HTML fragment:
About the role
... (summary paragraph plus location sentence)
Responsibilities
- ... ...
Qualifications
- ... ...
Benefits
- ... ...
Pay
- ... ...
Schedule
- ... ...
- for any list of duties/requirements/benefits. It doesn't forbid headings inside list. But we can just make a flat list of all duties. However we might lose grouping but still preserve all info. It's okay. Let's create list items: - Partner with the account strategist to bring the client's marketing strategy to life day to day, acting as the client's go-to on how that strategy shows up in the work. - Lead client presentations and meetings, translating strategy into a clear point of view the client can act on. - Direct primary and secondary research and persona development, feeding findings back to the account strategist to sharpen strategic and tactical plans. - Guide the creative team through brand identity, concept, and message platform development, checking every deliverable against the client's strategy before it goes out. - Build campaign performance benchmarking and reporting, monitor results, and flag course corrections to the account strategist. - Own the client relationship as mdg's lead point of contact, managing accounts autonomously and staying ahead of client needs. - Lead campaign kickoffs, new client onboarding, and all other client meetings. - Draft scopes of work and budgets for account strategist approval ahead of client presentation. - Send weekly updates to clients and the account strategist on job status, production schedule, and performance. - Represent mdg at client events on-site, directing research, press, social content, and photo/video capture as needed. - Set the internal account team's roles and expectations at kickoff,
- for any list of duties/requirements/benefits. So we should create a list where each duty is a list item. Could break each bullet heading as separate list item with its content.
Let's extract:
Marketing Direction & Campaign Execution:
- Partner with the account strategist to bring the client's marketing strategy to life day to day, acting as the client's go-to on how that strategy shows up in the work.
- Lead client presentations and meetings, translating strategy into a clear point of view the client can act on.
- Direct primary and secondary research and persona development, feeding findings back to the account strategist to sharpen strategic and tactical plans.
- Guide the creative team through brand identity, concept, and message platform development, checking every deliverable against the client's strategy before it goes out.
- Build campaign performance benchmarking and reporting, monitor results, and flag course corrections to the account strategist.
Client & Account Ownership:
- Own the client relationship as mdg's lead point of contact, managing accounts autonomously and staying ahead of client needs.
- Lead campaign kickoffs, new client onboarding, and all other client meetings.
- Draft scopes of work and budgets for account strategist approval ahead of client presentation.
- Send weekly updates to clients and the account strategist on job status, production schedule, and performance.
- Represent mdg at client events on-site, directing research, press, social content, and photo/video capture as needed.
Team Leadership:
- Set the internal account team's roles and expectations at kickoff, and lead the team through delivery.
- Own the production schedule and campaign timeline, keeping the team's output on-strategy, high-quality, and on time.
- Review all creative and copy for strategic and brand consistency before anything reaches the client.
- Mentor junior account team members; where applicable, manage direct reports and participate in hiring.
Financial & Operational Stewardship:
- Own budget tracking, billing reconciliation, and resource allocation for each account, flagging risks or opportunities to the account strategist.
- Approve project estimates, manage invoicing and POs, and open/close projects in WMJ.
- Deliver weekly client reports to circle leaders; on the first Friday of each month, send to ownership with circle leaders cc'd.
Education & Experience (Qualifications):
- Minimum of 3 years of marketing experience required.
- 5+ years marketing experience strongly preferred.
- Master’s degree in related field (business or marketing) may be used in lieu of one year of required experience.
- Marketing agency, B2B event and/or association experience preferred.
- Bachelor’s degree in related field (in marketing, public relations, communications, psychology or general business) preferred.
Travel Requirements: Travel up to 25% (maybe include under Schedule or separate). We'll include under Schedule maybe as bullet.
What We Offer (Benefits):
- Medical, Dental, Vision Insurance
- Tuition Reimbursement
- Paid Parental Leave
- Life, Accident and Disability
- Retirement with Company Match
- Paid Time Off
- Salary range of $85,000-$100,000 based upon experience
- Eligible for an annual bonus of up to 5% of the base salary
But note Salary range and bonus maybe belong to Pay section. The instruction: Use