Account Director

Key Tasks & Responsibilities

• Client Strategy & Account Direction
• Strategic Leadership: Serve as the primary strategic lead for multiple client accounts, providing high-level counsel and developing long-term plans that align with client business goals.
• 360° Communications: Plan, develop, and oversee the execution of integrated communications strategies, ensuring that all campaigns are cohesive across PR, social, and digital platforms.
• Client Relationships: Foster and maintain strong, trusting relationships with clients, acting as an extension of their in-house teams, and proactively addressing any issues that arise.
• Program Management: Lead the development of project plans, strategies, and new business pitches, ensuring alignment with client objectives and agency capabilities.
• Creative Direction: Guide the creation of impactful press materials and storytelling efforts, from media pitches to digital content, ensuring all deliverables meet the highest quality standards.
• Reporting & Analysis: Prepare detailed client reports with insights and recommendations, ensuring that all campaigns are evaluated on their effectiveness and ROI.
• Team Leadership & Development
• Mentorship: Provide effective leadership and mentorship to account teams, promoting a culture of high performance and continuous improvement.
• Performance Management: Oversee the performance and professional development of direct reports, providing regular feedback and conducting performance appraisals.
• Resource Allocation: Work with department heads to plan and allocate resources across accounts, ensuring efficiency and profitability.
• Talent Recruitment: Assist with recruitment efforts, including interviewing and onboarding new team members, ensuring they are set up for success.
• Business Development
• Revenue Growth: Identify opportunities to increase agency revenue by upselling services to existing clients and securing new business.
• New Business Pitches: Actively participate in the development and presentation of new business proposals and pitches.
• Agency Positioning: Collaborate with agency leadership to enhance the agency’s market positioning, including participation in industry events, networking, and award submissions.
• Client Success & Retention
• Client Onboarding: Develop and oversee client onboarding processes to ensure seamless integration and alignment with client expectations.
• Retention Programs: Implement programs and strategies designed to build and maintain client relationships, including regular check-ins, gifting, and client satisfaction surveys.
• Innovation: Continuously explore new and innovative ways to deliver value to clients, staying ahead of industry trends and best practices.

Qualifications

• Minimum 5- 7 years agency experience in a senior account management/director role focused on CPG brands with a demonstrated track record of success in managing key client relationships and driving business growth.
• Leadership Skills: Demonstrated ability to lead and develop teams, with a focus on collaboration, mentorship, and results-driven performance.
• Strategic Thinking: Strong strategic and analytical thinking, with the ability to develop and execute comprehensive plans that drive client success.
• Communication Skills: Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with diverse stakeholders.
• Industry Knowledge: Deep understanding of the public relations and communications landscape, including media relations, digital strategies, and industry trends.
• Educational Background: Bachelor’s degree in Communications, Marketing, Business, or a related field preferred.

Additional Responsibilities

• Event Participation: Be present for media events, press trips, and other client-related activities, including after-hours as needed.
• Quality Control: Ensure all client-facing materials and communications are free from errors and meet agency standards.
• Expense Management: Oversee expense tracking for accounts, aiming to reduce costs and improve overall profitability.
• Willingness and ability to travel internationally as required by client and business needs.
• Physical ability to lift, move, and carry up to 25 lbs. is an essential part of the role.
• Perform other research and administrative tasks as assigned.