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Account Based Marketing Manager, Defense, AWS Industry Marketing

Amazon Web Services (AWS) · Arlington, VA · 2 days ago
Public RelationsFull-time

About the role

The organizations responsible for defending the United States are undergoing a profound technological transformation — and AWS is at the center of it. The AWS Industry Marketing team supports defense and national security customers as they modernize mission-critical systems using the world's most advanced cloud infrastructure, generative AI, and industry solutions. We are seeking an Account-Based Marketing (ABM) Manager to lead high-impact, targeted marketing programs for the defense and national security community.

Key job responsibilities

  • Design and execute 1:1 and 1:few ABM programs for a defined portfolio of defense accounts, aligned to account-level business objectives and AWS sales priorities

  • Develop account-specific messaging, content, and campaigns that translate AWS cloud and generative AI capabilities into mission-relevant value propositions for defense audiences

  • Partner closely with AWS field sales, solutions architects, government affairs, and partner teams to align marketing activity to account strategy and pipeline goals

  • Build and manage executive engagement programs, including briefings, roundtables, and immersive experiences tailored to senior defense decision-makers

  • Measure and report on ABM program performance, including pipeline influenced, account engagement scores, and campaign ROI — continuously optimizing based on data

  • Collaborate with the broader AWS Industry Marketing team to share insights, scale best practices, and contribute to the overall defense and national security go-to-market strategy

  • Represent AWS at key defense and national security industry events, conferences, and forums

About The Team

AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world.

Basic Qualifications

  • 4+ years of professional non-internship marketing experience

  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

  • Experience using Microsoft Excel to manipulate and analyze data

  • Experience producing marketing promotional material for Owned & Operated channels

  • Experience in brand identity and voice development

Preferred Qualifications

  • Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs

  • Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

  • Experience in the defense or federal sector

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