Account-Based Marketing Manager

About the role

Gradial is the marketing operations system of work that helps marketers and creatives move from idea to execution faster. Our platform orchestrates across martech stacks, workflows, and people to automate marketing execution, cutting execution time so marketers can focus on shaping brands, understanding customers, and creating work that moves people. As our first Account-Based Marketing Manager, you will define how we win, expand, and deepen relationships with our most strategic accounts. This is a hands-on individual contributor role with real ownership—you will set the strategy, build the programs, write the messaging, orchestrate the channels, and measure the results. Success means creating account experiences that feel specific, relevant, and difficult to ignore.

Responsibilities

• Build and run 1:1 programs for our highest-value accounts, including custom content, personalized digital experiences, executive outreach, direct mail, and high-touch moments designed around a specific buying group.
• Develop and scale 1:many ABM programs for account clusters based on industry, use case, or buying trigger, with messaging and offers tailored to each audience.
• Own account selection and tiering with Sales and leadership, continuously refining the target account list as priorities, coverage, and market signals evolve.
• Turn account intelligence into action by mapping buying committees, organizational priorities, active initiatives, technology environments, and competitive context.
• Orchestrate coordinated account plays across email, LinkedIn, paid media, direct mail, events, and executive outreach to reinforce a clear, unified narrative.
• Partner with AEs and SDRs on account planning, outbound sequences, offers, CTAs, and follow-up strategies for accounts in active programs.
• Lead recurring account interlocks with Sales to review engagement, buying signals, opportunity movement, and next best actions.
• Create enablement materials sellers need to execute, including account briefs, talk tracks, sequences, messaging, and follow-up assets.
• Own executive field programs for priority accounts, such as dinners, roundtables, VIP experiences, and the follow-through to convert engagement into qualified opportunities.
• Instrument and measure the ABM motion end-to-end, tracking engagement scoring, intent signals, seller alerts, account penetration, meetings, pipeline creation, and deal velocity.
• Test and refine messaging, offers, channels, and account tiers, scaling what works and discontinuing what doesn’t.
• Leverage modern marketing technology and AI tools to deliver deeper personalization, faster execution, and greater efficiency than traditional ABM teams.

Requirements

• 6+ years of B2B marketing experience, including 3+ years building and running account-based programs targeting named accounts, with experience engaging Fortune 100 companies.
• Demonstrated experience executing true 1:1 and 1:many ABM programs, not broad demand generation campaigns repurposed as ABM.
• A strong track record of partnering directly with enterprise sellers, aligning on shared priorities, and earning credibility with sales teams.
• Hands-on experience with ABM and intent platforms such as 6sense, Demandbase, Terminus, or RollWorks, plus personalization platforms like Mutiny or Folloze.
• Fluency across the broader go-to-market stack, including CRM, marketing automation, enrichment, and sales engagement platforms.
• Experience marketing into complex enterprise buying committees with long sales cycles, multiple stakeholders, and multi-threaded opportunities.
• Strong writing and content development skills, with the ability to craft messaging tailored to specific accounts, personas, and buying contexts.
• Strong analytical judgment, connecting account engagement to pipeline outcomes, identifying what’s working, and communicating results clearly to leadership.
• Active experience using AI tools in day-to-day marketing work, including LLMs such as ChatGPT, Claude, or Gemini.
• Strong project management skills, with the ability to run multiple high-touch account programs simultaneously at different stages.
• A bias toward action, comfort operating with ambiguity, and the ability to build a high-performing program without an established playbook.

Nice to Have

• Experience building an ABM function from the ground up in a startup or high-growth environment.
• Experience marketing AI, automation, or enterprise workflow products.
• Domain experience in healthcare and life sciences, financial services, or media and technology.

Benefits

• Medical, dental, and vision insurance (fully covered for employees, 75% for dependents).
• Fertility and family-planning support.
• 401k plan.
• Unlimited PTO.
• A beautiful Seattle office with a gym, sauna, and bike parking.
• Free lunch three days a week at HQ.

Pay

The salary range for this position is $145,000 – $165,000 annually, with final compensation determined based on experience, skills, and qualifications. Includes performance-based annual bonus and meaningful equity awards.

Company Values

• Learn quickly, actively seek out new challenges, and regularly reconsider “how it’s always been done.”
• Want to have real impact with zero bureaucracy.
• Have an innate drive for being 1% better than the day before, building toward greatness.
• Embrace AI as a core tool for problem-solving, innovation, and scale.
• Show customer-obsession (internal or external), high ownership/accountability, and bias for action.
• Communicate clearly, directly, with curiosity, and assuming good intentions.
• Thrive in fast-paced, hyper-growth environments where building better > maintaining the status quo.