Account Based Marketing Director, Global Enterprise
About the role
For our client, we are seeking an Account Based Marketing Director, Global Enterprise to join the team of a leader in the Enterprise Technology space. This role will shape and execute the enterprise account-based marketing strategy for a global technology organization serving complex B2B buyers. The director will partner closely with sales, product marketing, and creative teams to build targeted engagement programs that deepen account penetration and accelerate pipeline growth. Success in this role will be measured by the ability to combine strategic account planning, personalized multi-channel execution, and rigorous performance analysis to influence enterprise revenue outcomes.
Responsibilities
- Build and own the enterprise ABM strategy for the organization’s global enterprise business
- Develop account tiering models and personalized engagement plays for target accounts
- Design and execute tailored multi-channel campaigns for specific accounts
- Drive new-logo account penetration through research and persistence
- Own pipeline and revenue targets for the enterprise segment across the business
- Report on program performance and adjust strategies based on data insights
- Collaborate with Sales and Product Marketing to align on account engagement strategies
Qualifications
- 10+ years of B2B marketing experience, specifically in account-based marketing (ABM) programs
- Proven track record of owning pipeline or revenue targets
- Experience building account tiering models and engagement strategies from scratch
- Hands-on familiarity with ABM and sales intelligence tools like 6sense and Salesforce
- Strong storytelling skills to craft narratives that resonate with enterprise decision-makers
- Exceptional collaboration skills with creative and shared services teams
- Analytical mindset for developing pipeline attribution models and account-specific content
Benefits
- Flexible work arrangements with a focus on results
- Opportunity for professional growth in a dynamic environment
- Access to cutting-edge marketing tools and technologies
- Collaborative culture that values cross-functional teamwork
- Regular opportunities for travel and customer engagement events
Compensation
$136,322 – $204,482 annually
Location
Remote — US-based candidates only; no visa sponsorship available.