ABM Strategist, Client Services

About the role

As an ABM Strategist at Power Digital, you will support the Director of Account Based Marketing in building, running, and optimizing account-based programs across Power Digital's B2B portfolio. Your responsibilities include building, maintaining, and continuously refining target account lists, tiering, and scoring models in 6Sense and Demandbase. You will monitor intent data and account engagement signals daily, flagging movement and surfacing insights to the Director of ABM before they become client questions. You will also support the Director of ABM in developing ABM audits, playbooks, and GTM plans for clients, translating account tiers and intent signals into campaign briefs and targeting inputs for various teams, coordinating with channel teams to ensure campaigns are executing against the intended tiering and messaging strategy, owning ABM reporting and dashboards, tracking pipeline influenced/sourced, account engagement, and movement through the funnel stages, and assisting Revenue and Appraisal teams with account and market research for new and expanded business opportunities.

Responsibilities

• Build, maintain, and continuously refine target account lists, tiering, and scoring models in 6Sense and Demandbase
• Monitor intent data and account engagement signals daily; flag movement and surface insights to the Director of ABM before they become client questions
• Support the Director of ABM in developing ABM audits, playbooks, and GTM plans for clients
• Translate account tiers and intent signals into campaign briefs and targeting inputs for Paid Media, Paid Social, Content, and Email/Lifecycle teams
• Cook up ABM reporting and dashboards; track pipeline influenced/sourced, account engagement, and movement through funnel stages
• Aid Revenue and Appraisal teams with account and market research for new and expanded business opportunities
• Employ AI technologies to enhance and optimize ABM processes and reporting
• Utilize and leverage Power Digital's nova ecosystem as it relates to ABM strategy and reporting
• Join client calls and discovery discussions to represent ABM performance and platform data; build toward leading these independently

Requirements

• Hands-on working proficiency with 6Sense, Demandbase, or an equivalent ABM/intent data platform
• 2–4 years in B2B marketing, marketing operations, or ABM, in-house or in-agency
• Comfortable working in core B2B Martech such as Salesforce, Marketo, or HubSpot
• Working knowledge of intent data, predictive scoring, and account tiering, with a desire to go deeper on the strategy behind them
• Strong analytical skills; comfortable pulling and interpreting data without hand-holding
• Clear written and verbal communication; able to translate platform data into a takeaway a channel lead or client can act on
• Organized and detail-oriented; able to manage account data and reporting across multiple clients concurrently
• Team-oriented and collaborative, with the confidence to flag issues or opportunities to more senior stakeholders

Key Performance Indicators (KPIs)

• Net MRR across B2B ABM / Strategy portfolio
• Client NPS (8+ avg)
• Delivery of all work within agreed-upon deadlines
• Accuracy and freshness of account tiering, scoring and intent data across assigned clients

Most Important Things (MITs)

• Keep account data, intent signals, and reporting accurate and current — the Director and channel teams are making decisions off your work
• Clear, direct, and radically candid communication with internal and external stakeholders
• Client value — has your work provided new insight, confirmed a course of action, or outlined a clear path forward