ABM Programs Manager, Strategic Accounts
Ladders · United States · Yesterday
RemoteRemoteInformation Technology$115k–$155k/yrFull-time
Responsibilities
- Develop and execute targeted ABM plans for strategic accounts
- Apply judgment to select effective methods and tactics for account programs
- Plan and execute a variety of multi-channel tactics for targeted accounts
- Collaborate with teams to identify key decision-makers and influencers
- Create tailored marketing content and messaging for each account
- Monitor and analyze ABM campaign effectiveness and provide insights
- Manage budgets and resources to maximize ROI on ABM initiatives
Qualifications
- 8+ years of B2B marketing experience or 6+ years with a master's degree
- Prominent experience in building and running 1:1 or 1:few ABM programs
- Solid understanding of ABM impact measurement and attribution
- Experience aligning account strategy with sales leadership
- Familiarity with ABM platforms and account intelligence tools
Benefits
- Comprehensive health insurance coverage
- Generous paid parental leave and vacation days
- Quarterly self-care days off and wellness education sessions
- Access to growth and learning resources including LinkedIn Learning
- Stock options as part of the total compensation package