#616 Strategic Digital Marketing Consultant

About the role

The Strategic Digital Marketing Consultant will cultivate new business, grow existing business and work as a team leader to offer online marketing expertise and sales enablement support. Success in this role hinges on an ability to “lead with digital” — guiding prospects to uncover growth opportunities through our digital marketing services, resulting in specific, measurable business outcomes. In this role, your local business acumen, digital marketing experience, and knowledge of our comprehensive solutions will set you up for success. Our services are fulfilled by a highly skilled, company-owned team of specialists, and we boast a large, loyal audience engaged through our digital platforms and local events, primed for monetization.

Responsibilities

• Cultivate new business and grow existing business through digital marketing services
• Offer online marketing expertise and sales enablement support
• Guide prospects to uncover growth opportunities through digital marketing services
• Work as a team leader to manage and execute digital marketing campaigns
• Ensure specific, measurable business outcomes from digital marketing efforts
• Collaborate with the company-owned team of specialists to deliver comprehensive digital marketing solutions
• Engage with local business owners through in-person meetings and digital platforms

Requirements

• Results-oriented professional with a passion for digital marketing and business growth
• Experience in digital marketing services such as website design, hosting, domain management, SEO, social media management, email/text marketing, video production, graphic design, advertising, software services, news website display ads, mobile app display ads, streaming TV ads, daily email newsletters, and non-traditional marketing
• Knowledge of WWAY-TV's comprehensive digital marketing solutions
• In-office presence required at WWAY-TV studios in Leland, NC, as well as in-person meetings with business owners throughout the 5-county TV DMA

Qualifications

• Strong communication and interpersonal skills
• Ability to lead and motivate a team
• Proficiency in digital marketing tools and technologies
• Understanding of local business trends and market dynamics

Skills

• Digital marketing services
• Website design and management
• SEO and search engine optimization
• Social media management
• Email/text marketing
• Video production and graphic design
• Advertising services including SEM/PPC, targeted display, OTT/CTV, YouTube, and social media advertising
• Software services such as contesting, business listings management, reputation management, conversion SaaS, and native advertising
• News website and mobile app display ads, video pre/post roll, content sponsorships, and native advertising
• OTT/CTV app on Roku/Amazon/Apple streaming TV ads and native advertising
• Daily email newsletter display ads, content sponsorships, and native advertising
• Event marketing and outside media partnerships

Benefits

Our benefits package includes:

• Competitive compensation based on experience and performance
• Health insurance options
• Paid time off
• Professional development opportunities
• Flexible work schedule

Pay

Compensation is commensurate with experience and performance.

Schedule

This position requires in-office presence at WWAY-TV studios in Leland, NC, as well as in-person meetings with business owners throughout the 5-county TV DMA.

Contact

To apply, please complete this 5-question digital assessment: https://promotionsplatform.secondstreetapp.com/DigitalAssessment/ Then email your resume or LinkedIn profile to Becca [email protected]