5960 - Assistant Store Manager FT

About Our Company

At Lids Sports Group, we don’t just sell hats — we fuel fandom. As the largest licensed sports retailer in North America, we bring sports, fashion, and culture together in more than 1,300 stores nationwide. Headquartered in Indianapolis, Indiana, Lids delivers premium, fan‑driven products and unforgettable retail experiences. Our stores feature officially licensed headwear and apparel from collegiate and professional teams, alongside top brands like Champion, Nike, New Era, Lululemon Athletica, and Mitchell & Ness. We are the industry leader in on‑demand customization, offering in‑store embroidery that turns everyday gear into one‑of‑a‑kind statements. From specialty concept stores for the NBA and NHL to iconic clubhouse destinations for the Yankees and Dodgers, we create immersive retail experiences that celebrate the teams fans love. Through collaborations with brands like Marvel, Peanuts, and The Walt Disney Company, Lids continues to redefine how fans represent their teams — in style.

Position Summary

Assistant Store Managers are the heart and soul of the Lids brand. They foster passion for sporting and fashion goods by meeting customer needs while ensuring all areas of the store are engaged. They are accountable for every aspect of retail store performance, including achieving key results, creating a fun and inclusive environment for their team, and delivering exceptional customer service by offering expertise on Lids’ products and services.

People & Training

• Act as Manager on duty for employee scheduling issues, customer complaints, etc., when the Store Manager is not present.
• Manage store associates through LIDS Training Programs, goal setting (sales and tasks), and regular follow‑up.
• Administer progressive discipline steps, including verbal and written warnings, in the Store Manager’s absence.
• Engage team members by creating a fun and productive environment and helping them understand how their work supports company objectives.
• Contribute to a respectful and inclusive team environment by establishing supportive working relationships and adhering to Lids Brand Standards (e.g., dress code).
• Responsible for scheduling and staffing the store, including calling in associates during unexpected peaks when the Store Manager is not present.
• Participate in LIDS Training Programs, adhere to set goals, and conduct regular follow‑up.
• Assist in recruiting and training store personnel on proper store operations and procedures.
• Encourage direct compliance with company policies, procedures, and guidelines, including safekeeping of inventory, funds, and property.
• Other duties as assigned.

Customer Experience

• Lead and execute Lids selling strategy to achieve KPIs, sales targets, and deliver exceptional customer service.
• Resolve customer feedback and address issues in the moment, including escalations and urgent requests, to “make it right.”
• Ensure every customer is offered the opportunity to join Lids membership programs or special in‑store offers.
• Adhere to visual guidelines for merchandising, signage, and store cleanliness.
• Maintain a professional appearance consistent with the Company Dress Code Policy.

Operations

• Execute company‑level directives, promotions, and initiatives from Lids HQ.
• Understand and adhere to the Policies & Procedures Manual to maintain a safe work environment.
• Maintain store technology and equipment (MPOS, Lids Custom, etc.) through daily audits, updates, and repairs.
• Maintain store facilities, supplies, and services by executing service requests, assessing maintenance needs,