2027 Go-To-Market Intern
Plante Moran · Southfield, MI · 1 mo ago
Business Development$24–$27/hrFull-time
About the role
Plante Moran is seeking a qualified intern to join our go-to-market team to support high-impact marketing campaigns, firm-hosted events, and strategic sponsorship programs that drive demand and marketplace growth. The intern should be prepared to work in a fast-paced, collaborative environment and will finish the internship with hands-on experience in campaign execution, event coordination, client engagement, and marketing technology. Together with your team, you'll help deliver exceptional experiences for Plante Moran clients and prospects.
Responsibilities
- Assist in coordinating and executing marketing campaigns, events, and sponsorship programs from planning to reporting—tracking deliverables, negotiating benefits, and supporting partner relationships.
- Collaborate with the activation team, creative studio, and internal stakeholders to deliver high-quality campaigns and events; draft and edit promotional copy, develop invitations, and support distribution of digital communications.
- Utilize marketing tools and technologies (CRM, project management systems, marketing automation platforms) to manage workflows, coordinate approvals, and analyze engagement data.
- Capture success stories, photos, and analytics to support reporting, inclusive recaps, and presentations for leadership.
- Provide day-of-event support for in-person client and prospect experiences, ensuring flawless execution and brand representation.
Qualifications
- Completion of three years of study toward a bachelor's degree in Marketing, Communications, Journalism, Business Administration, or a related field.
- Academic success (a minimum cumulative GPA of 3.0).
- Excellent organizational skills and attention to detail; ability to manage multiple projects and deadlines.
- Strong written and oral communication skills; ability to collaborate effectively with internal teams and external partners.
- Proficiency with MS Office (Word, PowerPoint, Excel, Outlook); knowledge of CRM systems (MS Dynamics, Salesforce), project management tools (Adobe Workfront), and/or marketing automation platforms (Marketo) a plus.
- Resourceful, adaptable, and client-service oriented with the ability to represent the firm in internal and external settings.
- This is a non-exempt position and may require work hours that exceed the standard 40-hour work week.
Pay
The compensation range for this role in CO, IL and MA is: $24.00 - $27.00