2027 Entry-Level – IBM Software Product Marketing

About the role

This role is for a 2027 start date and is based in New York City. Our Performance Marketing team drives scalable and predictable revenue growth. We exist to generate demand for IBM's products and offerings — and to convert that demand into measurable pipeline and business impact. As part of our team, you'll be surrounded by bright minds and keen collaborators — always willing to help and be helped — as you apply passion to work that will compel our audience to choose IBM's products and services.

Responsibilities

As a Product Marketing Intern, you may:

• Develop content that positions and differentiates our offerings in the market
• Create product-centric experiences for our prospects and clients that delight and inspire
• Translate our services and offerings into marketing messages and compelling stories that influence analysts, customers, and partners
• Become an expert in the customer journey, evaluating their experience, looking for gaps, and making recommendations to improve the customer experience

Required qualifications

• Currently enrolled in an accredited University and pursuing a Bachelor's degree
• Completing an undergraduate degree program between Winter 2026 and Summer 2027
• Passionate about software products, hybrid cloud, or AI
• Fluent in English; strong written and verbal communication skills
• Comfortable working with groups of different backgrounds and skills to enable collaboration
• Basic knowledge of product marketing, product management, B2B marketing, field marketing, or related field
• Basic understanding of go-to-market strategies, how to develop audience strategies, client experience design, and A/B testing

Preferred qualifications

• A strategic, consultative, data-driven mindset
• Basic knowledge of problem-solving and analytical skills
• Basic Excel, Python, Tableau, or related technical skills

Schedule

We work in a hybrid environment. This position will be required to come into the office at least three days per week.