18158-Associate Director, Paid Search & Social

KINESSO is the technology-driven performance marketing agency providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that serves as the most powerful delivery engine in the industry. We offer extensive services spanning performance marketing, data, and technology, fueled by a deep understanding of consumer behavior. Our end-to-end engine delivers planning, optimization, data-driven strategy for social platforms, e-commerce growth, and curated marketplaces tailored to each client's needs. The company has more than 6,000 employees operating in over 60 countries.

About the role

You are eager to challenge digital norms and create industry-leading campaign strategies. As an expert in SEM marketing, you thrive on new data sets, signals, and metrics. You enjoy brainstorming innovative ideas and analyzing data with rigor. You take pride in building strong client relationships, providing strategic direction to account teams, and nurturing staff development while ensuring the health of SEM accounts.

Responsibilities

• Serve as a liaison between search and cross-functional teams to contribute to a multi-channel approach and strategy.
• Accountable for team development, including utilizing learning and development tools, creating internal opportunities for staff, and maintaining positive morale.
• Establish current and long-term goals and objectives for assigned accounts, subject to approval by the Director.
• Manage direct reports and oversee the overall development and success of the team.
• Translate briefs into strategy, collaborate with Manager/Sr. Specialist to execute, monitor success, and pivot as needed based on performance and brand goals.
• Lead scalable tests and learns, sharing insights across the client’s accounts and the wider KINESSO team.
• Continually evaluate search marketing strategies to identify competitive advantages for KINESSO.
• Master, identify, and communicate trends in search and client industries.
• Create and present case studies, POVs, and other strategic documents.
• Analyze multi-touch attribution reports (e.g., Nielsen, IRI).
• Analyze search planning budgets for assigned accounts to identify strengths, weaknesses, and ensure proper financial allocation.

Requirements

• Substantial experience within an agency environment.
• Expertise in Google, Bing, and other search partners.
• Advanced knowledge of at least two bidding platforms such as Marin, Kenshoo, or SA360.
• Polished presentation skills (presentations will be required).
• Excellent writing skills with strong attention to detail.
• Mastery of Microsoft Excel; working knowledge of Word and PowerPoint.
• Ability to multitask and handle additional duties as assigned.

Preferred Qualifications

• Substantial managerial experience.

Benefits

• Medical and dental coverage.
• 401(k) plans.
• Flexible spending accounts.
• Life insurance and disability coverage.
• Employee discount program.
• Employee stock purchase program.
• Paid family benefits.

Pay

$120,000.00 - $125,000.00 per year. Compensation within this range depends on factors such as skills, experience, qualifications, market considerations, and budgetary constraints.

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. The objective is to increase this requirement over time, with many agencies and Omnicom’s corporate group already requiring five days of in-office attendance.