WW Sr. SGTM Lead, Devices (Fire TV) Sales-Go-To-Market

Key job responsibilities

• Strategic Leadership & GTM Execution
• Drive the global Amazon Devices advertising sales strategy by serving as the primary liaison between product organizations and worldwide sales teams
• Develop and implement comprehensive GTM strategies for Fire TV advertising solutions that address varied customer requirements across regions and verticals
• Establish strategic positioning that differentiates device-based advertising from traditional ad tech solutions, emphasizing unique value propositions like first-party data, closed-loop measurement, and contextual relevance
• Sales Enablement & Customer Advocacy
• Partner with cross-functional SGTM teams to create and maintain sales enablement frameworks that help global teams articulate our device advertising capabilities
• Develop compelling sales narratives that demonstrate how Fire TV and Alexa advertising drives measurable business outcomes across awareness, consideration, and conversion
• Gather and synthesize voice of customer (VOC) feedback from global sales teams, identifying product gaps, competitive threats, and market opportunities specific to device-based advertising
• Cross-Functional Collaboration & Market Intelligence
• Collaborate with Product teams to ensure Devices advertising GTM strategies align with holistic Amazon Ads portfolio positioning and customer needs
• Partner with Product Marketing to develop differentiated messaging around Fire TV's streaming TV capabilities and Alexa's voice-enabled advertising innovations
• Analyze, contextualize, and communicate industry developments in streaming TV, connected TV advertising, voice commerce, and device-based measurement to sales teams and customers
• Establish partnerships with internal and external senior business leaders to drive strategic initiatives and unlock new revenue opportunities
• Business Performance & Operational Excellence
• Identify and track the right metrics to measure GTM success—including product adoption, sales velocity, customer satisfaction, and revenue impact—providing meaningful insights through monthly organizational business reviews
• Develop and execute weekly and monthly action plans that increase adoption of Fire TV and Alexa advertising solutions across priority customer segments and geographies
• Effectively communicate business strategy, performance updates, and strategic recommendations to all levels of the organization, up to and including SVPs
• Drive continuous improvement in GTM processes, sales tools, and enablement materials based on data-driven insights and sales team feedback

Basic Qualifications

• Bachelor's degree
• 6+ years of professional or military experience
• 6+ years of Go-To-Market, Business Development, Sales, or Consulting experience
• Knowledge of publisher ad tech stacks and/or advertising technology

Preferred Qualifications

• 5+ years of advanced TV/OTT advertising experience
• Experience using data and analytics to drive sales strategy and results
• Experience interpreting data and making business recommendations
• 6+ years of selling programmatic or data driven ad products or platforms experience
• Experience working within a global company, with multi-country responsibilities
• Knowledge of voice-enabled advertising, audio advertising, or emerging ad formats on smart home devices
• Proven track record launching innovative advertising products in competitive markets
• Strong analytical skills with ability to synthesize complex market dynamics and translate them into actionable sales strategies
• Deep understanding of advertiser needs across key verticals (CPG, Entertainment, Automotive, Financial Services, Technology)