WOOLMARK INTEGRATED CAMPAIGN
Born&Raised · Campaign, TN · 1 mo ago
MarketingFull-time
About the role
The Woolmark Company represents Australian Merino Woolgrowers who produce a vast majority of the "worn wool" throughout the world. People who understand Merino know it to be soft, sustainable, easy to care for and the stuff of natural high performance gear. In the US, though, we mistake it as itchy, scratchy and culturally stuffy.
Our campaign
The "Feel Merino" campaign showcased wool's softness standing up to the hardest challenges in the harshest environments throughout the Amazon universe, so we could build awareness and drive product sales for our partners.
Our work
- Strategy
- Film
- Digital
- Website
- DTC
- Social
- Media Innovation
Contact information
134 10th St. NW, #3 Charlottesville, VA 22902